Express CRO Tip Series #11 – Designs that hurt your website

Express CRO Tip Series #11 – Designs that hurt your website

You shouldn’t have that there” – UI Designer

But we need it to sell ourselves!” – Client

Design is like fashion. Trends get picked up and carried across to our own websites, and some of them are great as they take user experience into consideration: large text, responsive designs, flat colours, fixed header bars, and large photographs. But unfortunately, some trends, like the dreaded horrible scrolling banners,  serve no purpose.

“Rotating banners are absolutely evil and should be removed immediately”. – Tim Ash

In this presentation, I share some not-so-great design trends that were picked up over the years that still get used today because they were once thought of as innovative.

I hope this sheds some light on your website’s performance so that you can create more user friendly websites – your customer will thank you for it!

E-Web Marketing
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E-Web Marketing

We’ve been in the digital marketing field for over 18 years and worked with hundreds of Australian (and international) businesses to grow their web presence. Specialising in SEO, search ads (PPC), social media, content marketing, email marketing and conversion rate optimisation.
E-Web Marketing
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E-Web Marketing

We’ve been in the digital marketing field for over 18 years and worked with hundreds of Australian (and international) businesses to grow their web presence. Specialising in SEO, search ads (PPC), social media, content marketing, email marketing and conversion rate optimisation.

2 Comments
  • SRD75
    Reply
    Posted at 5:28 pm, November 6, 2013

    Thanks Amy. On the topic of CRO, how many pages versions do you test in an A/B test? Just 2?

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