Express CRO Tip Series #2 – Reduce eCommerce Cart Abandoment

Express CRO Tip Series #2 – Reduce eCommerce Cart Abandoment

Dear Website owners,

If you have not viewed my Introduction to Conversion Rate Optimisation from last week, I recommend you watch it first before jumping into this one. You can view it here.

One of the biggest issues e-commerce websites have is customers abandoning their shopping cart before they put through their payment details. While there are many factors that contribute to this, I have collected by top 10 pointers that will help reduce your cart abandonment dramatically. This presentation covers:

  • Why customers leave without making a purchase
  • How to strategically position prices
  • The story of the button that made $300 million dollars
  • What is the maximum number of pages your checkout process can consist of
  • Why your customer want protection
  • How to measure and analyse for continuous growth

To find out how, watch this 15 minute presentation below:

Tools mentioned in presentation and helpful links:

To your success,

Amy Cheng

Head of Conversion Rate Optimisation and Design at E-Web Marketing

E-Web Marketing
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E-Web Marketing

We’ve been in the digital marketing field for over 18 years and worked with hundreds of Australian (and international) businesses to grow their web presence. Specialising in SEO, search ads (PPC), social media, content marketing, email marketing and conversion rate optimisation.
E-Web Marketing
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E-Web Marketing

We’ve been in the digital marketing field for over 18 years and worked with hundreds of Australian (and international) businesses to grow their web presence. Specialising in SEO, search ads (PPC), social media, content marketing, email marketing and conversion rate optimisation.

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