Last night I received an email from the “Google Authorship Program” with a subject line of “Welcome to Google Authorship!”. The email went on to tell me that I’ve established “Authorship” and should expect to see my photo next to search results.
This email was a bit of a surprise as I’ve had authorship set up a while ago and even wrote a post in it back in June. However it’s good to see Google getting in touch with those who many not know about it and even encouraging them to build up their “authority”. Clicking on the list of my pages in Google’s search index for example shows me the below page:
Similar to LinkedIn, Google now shows you a “profile completeness” indicator, but doesn’t specifically tell you what you need to do to achieve 100% completness as yet. Filling out my education section gave me 100%.
What does this mean?
Authorship is here to stay – and it’s really important to get involved. If you’ve heard of AuthorRank before than you’ll know why. If not, here’s a quick backstory.
In 2005, Google filed for a patent for something called “Agent Rank”. The patent references ranking “agents” (i.e. people) and looks at the content they’ve created and their interactions with others online as a ranking factor. At the time, there wasn’t a system or technology in existence that could execute Agent Rank so it remained stagnant for years.
Fast forward to 2011 and Google again expressed the need to identify “agents” to improve search quality in an effort to remove more spam. Now in 2012, you can link your Google+ account to articles you’ve written, in theory allowing Google to finally execute their “Agent Rank” or “AuthorRank” as its come to be known, which could rank web pages based on the credibility of their authors.
While isn’t a current ranking factor, there are many positive signs that it will be soon: the push to adopt Google+, Google Authorship and the latest round of notification emails, and the Big G’s ongoing effort to measure quality through algorithm updates like Panda and Penguin.
What do I do now?
- Register for a Google+ account if you don’t already have one
- Set up Google+ Authorship on your website/Google+ profile
- Start writing quality content on a frequent basis!
Thats awesome! Where can I learn more?
Some great articles on the subject of AuthorRank can be found here:
- AuthorRank and the Future of SEO
- How to Prepare for AuthorRank and Get the Jump on Google
- AuthorRank – More Disruptive than Panda + Penguin Combined
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