Introducing Google+ Sign-In

Introducing Google+ Sign-In

This week Google Developers announced the release of Google+ Sign-In, their equivalent of Facebook Connect. Like Facebook Connect, Google+ Sign-In allows users with existing Google accounts to log in with their profiles to interact with your website. For example, you might want to choose to have people connecting Google+ with your website to allow users to:

  • Share content to their networks
  • Log in to make a purchase
  • Log in to interact with your site
  • Create a profile in one step

So, what’s the difference between Google+ Sign-In and Facebook Connect?

Google+ are very explicit with how different they are from Facebook, without even one mention of their competition. While Facebook Connect is a one button send-to-all type of sharing, Google+ understands that people have different social circles and not all of your connections will want to see every piece of content you share. Unveiling this feature, Google declares: sharing is selective; spraying is just spam. See how other websites are using Google+ Sign-In for their website:

 

Advantages of Google+ Sign-In

fancy-google-signin-advantagefancy-google-signin-privacy

 

 

 

 

 

 

 

 

 

 

 

 

Besides the selective sharing feature, users are able to edit the level of access a third party site has with your personal information. You may also edit the level of privacy about your activity to circles of your choice – or keep your activity private altogether.

fancy-google-signin-mobile

 

What’s really cool about Google+ is its compatibility with mobile devices. You can install a third party app straight from your desktop without having your phone on you. This is also a big advantage for webmasters who have a significant mobile demographic, allowing content to easily be shared and engaged with by those on the move.

Disadvantages of Google+ Sign-In

Despite Google+ having over 400 million members, only a quarter of those users are active. 100 million active users is still a significant amount of users, but if you compare it with Facebook’s 900 million active users, it doesn’t make things look promising for the social networking.

For more details on Google+ Sign-In, visit the Google Developers blog.

E-Web Marketing
Follow us

E-Web Marketing

We’ve been in the digital marketing field for over 18 years and worked with hundreds of Australian (and international) businesses to grow their web presence. Specialising in SEO, search ads (PPC), social media, content marketing, email marketing and conversion rate optimisation.
E-Web Marketing
Follow us

Latest posts by E-Web Marketing (see all)

E-Web Marketing

We’ve been in the digital marketing field for over 18 years and worked with hundreds of Australian (and international) businesses to grow their web presence. Specialising in SEO, search ads (PPC), social media, content marketing, email marketing and conversion rate optimisation.

No Comments

Post a Comment

Comment
Name
Email
Website

Get your 100% free SEO Analysis

*required

100% Free. No obligation. Done by a human.