As reported in MediaWeek, Microsoft has launched a new brand to encompass it’s expanding suite of products and services related to publishing and advertising. The announcement came on the 20th of May at “advance08”, which is Microsoft’s yearly event for executives from partnering brands and agencies.
The Microsoft Advertising brand, which will be pushed by the company’s advertiser and publisher solutions (APS) group, includes the ad serving tool Atlas, the ad exchange AdECN, the ad platform adCenter, and the in game ad firm Massive.
Brian McAndrews, Senior VP from Microsoft’s APS group also announced it has signed on companies including adidas, Coke and Paramount to begin showing display advertising on sites such as Hotmail and applications such as Windows Live Messenger.
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