In an effort in increases the connect ability of contacts in Outlook, Microsoft has declared that they are going to have integration of LinkedIn (a social networking system aimed at professionals) built into Outlook 2010.
This new feature will allow people to track the activites of their LinkedIn connections, email them, expand the list through invitations and examining their LinkedIn status.
LinkedIn has a subscriber base of more than 52 million members, so this seems like an interesting strategy that has potential to continue to cement Outlook’s position as the premier communication tool for commercial uses.
One potential issue we could see arising from this is the separation of work and social communicating. Although LinkedIn is primarily for business connections, it isn’t the only use. Perhaps people don’t want their LinkedIn profile being used more actively, and as always privacy becomes an issue.
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