It was a warm Friday afternoon when the battle of the year took place in the otherwise quiet suburb of St Leonards. Dubbed ‘Funlympics’, this battle would see two formidable opponents face each other in E-Web Marketing’s famous Rec Room, playing a number of challenging, exhausting and downright nauseating games all in the attempt to see which side would be named victor. The first of these...
Read MoreMark Rowland was the latest speaker in the E-Web Success series and he was exceptional! Mark is the former co-founder of StyleTread, an online store that sells shoes but most importantly, offers a level of customer service unheard of in the industry. The company’s focus on happiness in the workplace and an earnest desire to provide first rate service to customers helped it grow from...
Read MoreIn the spirit of Easter, let's take a look the some of the favourite tricks and hacks found in Google products in the past few years. Google loves to drop cultural references and humourous anecdotes for users to find amongst search results, here are some of the most entertaining things Google have implemented in their projects. 1. Search for "the loneliest number" A text search for "the loneliest...
Read MoreLast week I read The 2013 E-Commerce Leaders’ Playbook written by Power Retail. I am extremely impressed by the amount of information and level of detail that has been crammed into this book. It contains a host of fascinating and informative articles on leading brands such as Rocket Internet and Click Frenzy while also containing a list of Australia’s Top 50 Retailers. Additionally, you can...
Read MoreIf your absolute bottom line is to retrieve a rewarding ROI from your marketing spend, then you no doubt want to explore every step of your online sales funnel to maximise sales. The biggest potential for growth for many online websites is traffic generation, followed by the conversion of that traffic into later stages of the funnel. One of the key stages of conversion where you...
Read MoreYouTube is second to Google when it comes to websites most viewed on the Internet. So if you haven't considered YouTube advertising yet, it's about time you started. The best thing about YouTube is that you don't even need to have videos to advertise! This article is going to show you how to get your ads appearing in YouTube videos and around the website next to YouTube's...
Read MoreAndrew Morello is a former winner of Australia’s version of The Apprentice. We were naturally delighted to welcome him to our office to teach us a thing or two about the world of business. He kicked things off by pointing out the value of support and spoke of how the backing of his parents enabled him to take more risks since he knew there was...
Read MoreA well thought-out PPC campaign takes time to develop and while its success is heavily dependent on the expertise of the PPC manager developing the campaign, you can have a positive impact on your results (and get more bang for your buck) by simply avoiding these 5 key mistakes: 1. Running a PPC Campaign When Your Website Doesn't Convert Before we cover keyword mistakes, campaign settings and...
Read MoreExplaining how a search engine works can be a tough task - especially when you're talking to those who wouldn't call themselves "technical". I always try to keep it as simple as possible and in recent times have tried to use this video by Matt Cutts (head of webspam at Google - uploaded exactly 3 years ago!) to explain everything as it did a much...
Read More
