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RAPT is a program used by many top web publishers to manage ad-inventory sales, and has recently been acquired by Microsoft.

Similar to Google, it appears to be a cold war race for web acquisitions at the moment between Microsoft and Google. Both companies have bought over 15 companies in the past 12 months, all predominantly web based.

Analysts state that Microsoft have a 99% chance that they will succeed in the acquisition / merger with Yahoo! a panel of Analysts have said. The stand off has lasted 6 weeks since the world's largest software maker went public about its proposal to purchase Yahoo! The pioneering search company originally rejected Microsoft's offer, which was valued at $41.4 Billion, due to 'substantially undervalueing' the company....

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Search within a site, the new offering from Google that lets you search a larger sites content for more related information. Google call this 'teleporting' and its goal is to get the search user the information they are looking for as quickly as possible. Using advanced algorithmic evaluation methods, Google are able to detect the high probability that a user will want to look in the site...

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Google plans to announce a new service that will allow web publishers to manage their online inventory and serve up ads every time a consumer pulls up a website. This new release is set to showcase what Google will be doing with its recent acquisition of Double Click for $3.1 Billion. The new Ad Manager serivce, will provide ad serving for free, where companies such as DoubleClick...

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Yahoo! has released two new advertising formats for online video as well as announcing plans to offer overlay ads thanks to their recent acquisition of Maven Networks for US$160 million. One of the new formats includes a clickable ad that displays a semi-transparent message on top of the video when a user moves their mouse over the area.  The text, which is available either before of...

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Crown Catering, a client of E-Web Marketing was asked to do a talk about the success experienced with Google AdWords and the internal management of their campaign here at E-Web. [youtube]C8LqWYTH3AM[/youtube] David Warne is a business owner working in the catering industry, Google AdWords has carried his business profits into a whole new level through smart bid management processes here at E-Web and we congratulate him on...

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News Corp has today stated that they do not intend to contend with Microsoft for the purchase of Yahoo!. Chairman and CEO, Rupert Murdoch said that he is confident in News Corp market position with the impending U.S. Recession regardless of the fact that the News Corp owned TV stations that were around 5% behind management's original forecasts....

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