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A new German startup company is undertaking the ambitious (if not impossible) task of taking on the search giant Google. The company is called Proximic and was founded in 2001 in Munich by a mathematician named Thomas Nitsche, and an internet entrepreneur by the name of Phillip Pieper.

In a deal announced on the 16th of January, Proximic will supply its search technology to Yahoo! Shopping and eBay’s Shopping.com websites. Proximic claims their patent-pending pattern matching technology can deliver contextual advertising that is far superior in accuracy than Google’s solution.

Proximic says it can not only handle more ads but also do a better job than Google at matching online buyers and sellers. That’s a big claim for a company with just 14 employees. After all, in the first three quarters of 2007, AdSense generated around $3.5 billion for its partners. And, unlike Proximic, it has built up relationships with hundreds of thousands of publishers over a period of years. Google also provides tools to advertisers that give them control over targeting and placement.

15 Jan

Video Website Users Up 45 Percent

in Video Marketing

A report issued by the Pew Internet & American Life Project has shown that just under half the respondents said they have visited video websites such as YouTube. The figure, at 48% is up from 33% at the same time last yeah, which is a growth of 45%. "The dramatic growth in the population using video-sharing sites is tied at least in part to the popularity...

10 Jan

Adsense Change Affiliate Commissions – Bloggers Not Happy

Google Adsense have recently made a change to their Terms of Service (TOS) on the Google Adsense blog. It affects the way in which affiliates can earn money for people signing up for Adsense through their blogs. The current setup works like this: If you refer someone to AdSense who makes $5 within 180 days you get a payment of $5. If you refer someone to AdSense who...

10 Jan

More Growth For Online Advertising

The Australian Financial Review has stated that Internet Advertising is continuing to climb, with search dominating the sector into 2008. Worldwide advertising revenues are also predicted to grow from $US26.2 Billion ($30 Billion AUD) in 2007 to $US30.5 Billion in 2008. JP Morgan has also stated that 'The Market will expand at 28 percent, hitting $US60 Billion by 2011' according to a report released entitled...

09 Jan

Microsoft Makes Bid on Norwegian Search Software Company

The New York Times reports that, earlier this week, Microsoft made a $1.2 Billion bid for Fast Search and Transfer, a search software company based in Oslo Norway. The company is not a competitor in the consumer search market at present, but rather they are specialist in the search technology used inside companies and government agencies to cull information from documents, databases and software...

21 Dec

Google Now Offers Video Sitemaps

in SEO