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Smarthouse News reports that LG has launched a new interactive website on Saturday to coincide with the beginning of summer, complete with a virtual household tour, designed to make choosing an air conditioner for summer that much easier. The website at www.lge.com.au/airconditioning, which doesn’t yet offer any information about individual products and their specifications includes a handy page to explain the technical jargon with which consumers...

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Adweek reports today that, according to data from Nielsen Monitor-Plus, the top ten advertisers in the United States spent nearly US$700 million less on TV time alone and US$180 million more on digital media during the first three quarters of this year - holding back nearly US$670 million from the media marketplace, which is a 5 percent decline compared to the same period a year...

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Those of you who use iGoogle now have five additional theme choices to personalise your home pages. These include: the solar system, showing a new scene for each day of the week; the Hong Kong skyline (it changes in light and texture based on time of day); a family of raccoons playing in a leaf pile; a tiger on Jeju Island, South Korea; and JR,...

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In a tremendous article at Search Engine Land, Danny Sullivan discusses the details of “blended search”. This is a term Sullivan uses to describe the new wave of changes to the search results. Once solely the domain of web pages, SERPs are increasingly showing results from other mediums: maps, images, videos, blogs, news sites, and so on. Google’s SERP is the most well known for returning blended results,...

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Following on from the last article I recommended for reading over on Dosh Dosh is the second in an ongoing series that aims to teach people the ins and outs of Social Media Marketing and Social Media Optimisation. Last time they talked about the importance of SMM and this article now begins to dive into what it is, how it works and the principles...

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