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In an interesting change of events, Google has introduced a brand new facility in the Webmaster Central area that allows for a site owner to record the geographic location of their website and its intended audiences. The benefit of this new feature is that Australian's who utilise cheap web hosting overseas, along with generic .com domain extensions, can now start to be acknowledged as Australian, thus...

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Came across a great article for web designers and marketers on VirtualHosting.com that lists 23 actionable lessons from studies on eye-tracking. This sort of data is invaluable if you are running a conversion rate optimisation campaign. We've done a quick list below: Text attracts attention before graphics. Initial eye movement focuses on the upper left corner of the page. Users initially look at the top left and upper...

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Google has appointed Karim Temsamani as General Manager for Google Australia and New Zealand. Based in Sydney, he will manage Google's domestic business and strategic partnerships in Australia and New Zealand. His previous roles include; Group Director for Fairfax General Magazines Commercial Director for Fairfax Newspapers Publisher & Vice President of Who Weekly at Time Inc South Pacific Managing director for Hachette in Sydney Associate publisher for Hachette in Korea in...

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The New York Times has reported on the latest rumoured, and not so rumoured, plans from Google and Yahoo in their attempt to compete with the likes of Facebook and MySpace. The companies hope to turn their e-mail systems and personalised home page services (iGoogle and MyYahoo) into social networks. Details from Google are sketchy at best but representatives from the company have been quoted...

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As reported in The Boston Globe, developers who create applications for Google's forthcoming mobile phone operating system, known as Android, will have a chance at winning a share of $10,000,000 in prizes. A panel of judges will select winners for cash prizes ranging from $75,000 up to a whopping $275,000. For those not in the know, Google has announced recently its plans for new software, due...

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