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The New York Times has reported on the latest rumoured, and not so rumoured, plans from Google and Yahoo in their attempt to compete with the likes of Facebook and MySpace. The companies hope to turn their e-mail systems and personalised home page services (iGoogle and MyYahoo) into social networks. Details from Google are sketchy at best but representatives from the company have been quoted...

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As reported in The Boston Globe, developers who create applications for Google's forthcoming mobile phone operating system, known as Android, will have a chance at winning a share of $10,000,000 in prizes. A panel of judges will select winners for cash prizes ranging from $75,000 up to a whopping $275,000. For those not in the know, Google has announced recently its plans for new software, due...

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B&T Magazine has reported on a new deal between digital media firm Destra and social networking site MySpace that will see the launch of four branded channels on MySpace TV. Destra will provide content from its extreme sports, www.PlanetX.com.au, short films, www.Niceshorts.com.au, fashion, www.Oystermag.com, and dance music, www.ThreeDworld.com.au websites. Advertising revenue will be shared between Destra and MySpace, and content will be free to all MySpace users....

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AdWeek has published an article on the findings of the 2007 "Social Shopping Study" of online consumers conducted in September by PowerReviews, a customer reviews agency in partnership with E-Tail Group.  The report found that two-thirds of those who shop online regularly almost always seek out customer reviews before making a purchase decision. Also noted is that research on a purchase is regularly conducted online...

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Google’s recent announcement that it is building an open source operating system for mobile devices has been receiving a lot of attention in the press of late but Yahoo! too is scheming their own action plan. Executive vice president of Yahoo’s Connected Life division Marco Boerries is racing to lock down phone distribution deals that could deliver hundreds of millions of advertising customers before Google’s own mobile strategy ever takes wing.

According to forecasts by research firm eMarketer, projected web advertising spend in the US for 2007 is going to exceed 21 billion dollars. This forecast comes despite the current credit crisis in the US. The report claims that whilst there will be an impact on growth over the next couple of years, budgets for online campaigns will likely hold up better than for...

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Joshua a couple of days ago presented at the inaugural SearchSchool Sydney at Australian Technology Park, and a few weeks before that at the Melbourne version of the conference held at Federation Square. Here is an excerpt describing the conference: SearchSchool is a one day search seminar designed to introduce search and search optimisation techniques for small to medium businesses owners and managers. The seminar is unique...

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Gary today will be presenting at the CPA SME Day, NSW event hosted at the CPA Centre in Sydney.  The event consists of six 40 minute presentations aimed at helping CPA members to take their business to new heights.  Gary's presentation will of course be on the basics of Search Engine Optimisation - what it is, how it works and some of the major Dos...

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