Blog

Yesterday I read Power Up: The Online Retail Entrepreneur's Guide. It begins with an in-depth foreward from Publisher Grant Arnott that describes where the industry has come from, where it is today and where it is going in the future. Arnott also shows you how to avoid price wars with your competitors and the inevitable "race to the bottom." Success Stories from those who have "Been...

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Facebook Marketing unveiled a new Text policy for Ad Images in News Feed on their Facebook page last week, revealing an even tighter limit to communicate brand messages. According to the social network, ads and sponsored stories must now be comprised of no more than 20% text. In early 2012, text copy was reduced from 135 characters to 90 characters of body copy and 25 characters...

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    The money is in the list, right? That’s what everyone says you need to do… build a list and then sell them some stuff?  Why then, do so many businesses have a list of names and email addresses full of people who won't buy? That’s the million dollar question! Here's how traditional "list building" works: Get a lot of prospects to come to your website (or “Squeeze page” as us...

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We all know that email marketing is a fast and cost effective way to reach both existing and potential customers and because it’s a channel of choice for many organisations, particularly those in the e-commerce world. For this reason,  it’s important to get it right. In the quest to create that perfect email, many have been known to spend countless hours agonising over subject lines, opening...

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If you have watched any my workshops, you'll often hear that I refer to getting more conversions (sales and enquiries) on your website is very similar to  getting a date! If you haven't heard of this workshop, you can watch it here. I have changed up the format of the presentation to provide you with a summary as an infographic below. Hope you enjoy! Love this...

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The world of retail continues to show year on year growth when it comes to Valentines Day. And with lovebirds planning their special day in advance, online spend is seeing an upward trend - most obvious in the sale of intimates. Ibis World issued a Press Release earlier this month with predictions for Valentines Day spend in Australia, 2013 and it shows that we Aussies...

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Foreword: I write this post, not as a marketer, but as the owner of my own personal website. With Penguin and Panda hitting websites hard in 2012, many marketers looked at other linking strategies to build up their inbound marketing. Unfortunately, many marketers are still shooting themselves in the foot by adopting new tactics with their old SEO strategies in mind. How so? Let's take a look...

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Have you heard this line? “Got a low conversion rate? Run an A/B test and you will increase enquiries and sales by 2179%!” Most often, A/B Testing seems to be the answer to increase conversion rates and little thought goes into the process. While setting up and running a test isn't difficult since there are so many user-friendly AB testing tools out there, doing it right requires thought...

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