If you’re anything like me, you intentionally switch off to traditional advertising mediums. I'm personally not a fan of being bombarded with the same T.V. commercial every few minutes, I automatically switch radio stations when I hear the DJ say ‘and after the ad break...
Read MoreMeasuring and tracking data is very important to any online campaign, and choices tracking data software are endless. Here is a sample of software options that allow webmasters to view visitor data, including where people click on-page: Why Track User Behaviour? Tracking user behaviour on your online business helps give you the right insight so you can make better informed decisions to optimise your online marketing. However, there...
Read MoreAfter looking at the interesting "The Browser You Loved to Hate" campaign by Microsoft featuring the "You Grew Up, So Did We" slogan, I decided to install Internet Explorer 10 on my office PC. I've never really been a fan of Microsoft's browser but am always keen to see the changes they've made on their previous "attempts". The campaign is quite interesting featuring much nostalgia...
Read MoreSam Kekovich has courted controversy throughout his career as an Aussie Rules player and then as a media personality but his notoriety and ability to poke fun at himself has been used to the advantage of the Australian lamb industry. With lamb sales lagging, Meat & Livestock Australia (MLA) were in need of inspiration and found it with Kekovich. Together, MLA and the tough, rugged...
Read MoreSome people think that creating a PPC ad is easy, after all there are only a few words to pick from, right? So how hard can it be? Well, if you’ve ever sat down to write one, you’ll find that contrary to what ‘they’ say, writing an attractive, relevant and conversion friendly ad can in fact cause severe nail biting, rigorous hair pulling and an unrelenting...
Read MoreIn my last post on "How Search Engines Work", I covered the difference between Googlebot crawling and indexing your website and why it matters for SEO. If you're familiar with that post or with the general workings search bots in general, you will already know that the bots need to be notified about accessible pathways to your website. This may be via links, sitemaps, robot.txt...
Read MoreIt's great to be back in the office for another year. We have already shared with our mailing list our predictions for 2013 (where we regularly share exclusive content), and our very own Matthew Forzan was also interviewed for his predictions on Jason Mun's blog: 2013 SEO Predictions by Australia’s Top SEOs. But let's take a look at what our biggest topics with our audience were in...
Read MoreWhen designing a landing page, you should be clear on the most effective way to lay out your content so that your page performs to the best of its ability. Because I make landing pages all day, I thought I'd share with you the top 10 things a landing page needs to be successful and maximise the results from SEO services. I hope you found this...
Read MoreRecently, Google made it possible to import Google Analytics data into AdWords. After importing the data, AdWords users are able to directly see Google Analytics metrics such as: Bounce Rate, Pages per Visit, Average Visit Duration (seconds) and even the Percentage of New Visits at the campaign, ad group and keyword levels. While this information has been visible in Google Analytics for a long time, the new data...
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