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We've done a little "Go Go Gadget!" investigating to expose the top 8 myths of SEO that some shady providers will use to sell their services. It is so important to know about these as they will help you see those red flags that you might otherwise miss. Read on to learn how to prevent your valuable marketing dollars from going to waste.   So here they are,...

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Whether you’re online looking for a surfboard, a lawyer, a holiday or an elephant, the first thing you do is type a few words into the search engine that best describe what you’re searching for, right? These words are known as keywords. Keywords can be a single-word term such as ‘holiday’ or they can be phrases with multiple words such as ‘cheap holiday paris’. Based...

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In the past 2 years, SEO has undergone some of the biggest changes in its relatively short history, thanks to Google's  infamous zoo animals Panda and Penguin. Tactics have dramatically shifted from the days of on-page optimisation, to link building, to content marketing, to relationship building - the list goes on and on. With so many buzzwords and new concepts being thrown about, is it any...

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The Internet is a marketer's dream come true. 79% of Australian homes have access to the Internet (according to the latest information from the ABS) and over 11 million Australians are on Facebook. Today I'm going to show you how to find and promote to your target market on Facebook in 7 simple steps, using Facebook's advertising platform (you can find it here). Before we get started,...

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Dear Online Marketer: Does your IT department hide from you when you want them to implement yet another new website tracking code? Does IT think that tracking codes are a low priority, or that installing them will break the website, so you have to wait for weeks or even months before anything gets done? And have you lost important data and delayed key marketing decisions...

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Last Friday night I launched my first self-published Amazon Kindle book, Email Marketing that Sells: Your Guide to building a fired up email list. On Saturday morning I was at #1 best-seller for two categories, Business Writing and Ecommerce. In just five days over 2000 people have already downloaded the book. Before I get into the nitty gritty, I firstly want to sincerely thank everyone who...

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