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The trend towards online shopping is continuing to grow as more and more consumers are realising that buying online offers unique advantages. This is encouraging news for both businesses and private sellers. If you have something that you want to sell privately, you can sell it online in a way that’s much easier for you than going through traditional offline channels. With “old school” selling methods...

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You may have heard that the fastest growing social media phenomenon, Pinterest, has recently released a new feature – Secret Boards. Secret boards are a pinner’s fantasy, and they’ve been a long time coming. So, what are secret boards? As the name suggests, secret boards are well, secret. You can use secret boards to plan a special event, work on a project or keep track of gifts and...

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Over the past few weeks there have been a number of updates to the AdWords interface. These should help to alleviate a number of issues and ultimately improve the ability to effectively run a campaign without the need to resort to the AdWords Editor for all changes. So what are these updates? Shared Campaign Budgets To date it has only been possible to set daily budgets at the...

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Each year, the Deloitte Technology Fast 50 program recognises 50 of the fastest growing organisations in the Australian technology industry. The Deloitte Technology Fast 50 is part of the Deloitte Technology Fast 500 Asia Pacific program, which recognises technology companies that have achieved the fastest rates of annual revenue growth in the Asia Pacific region during the past three years. Last week, it was announced that...

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There's no doubt left that Pinterest is a big player in social networks when it comes to generating revenue for online retailers. It has become a top source of referring traffic, surpassing both Google+ and Twitter in the amount of traffic sent to websites (Source: Shareaholic). Understanding its own importance, Pinterest has unveiled changes that will improve the connections between businesses and users. What's New? In terms of...

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Anyone who works in the SEO industry gets questioned more than a few times on what they do for a living. Explaining what we do to someone not in the know, or who isn't that tech savvy, can sometimes be difficult. I've been put in this "So, what do you do, exactly?" situation many times. At first, I found it quite awkward to answer the question,...

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Just like Google, Facebook likes to keep us on our toes. The gurus behind the big blue ‘F’ are constantly changing the appearance of the social media hub, its overall usability and most recently, the EdgeRank algorithm that determines what posts are displayed and how high they appear in our news feeds. While previously posts from pages you liked would appear in your news feed,...

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There are many helpful and readily available guides to online selling on the world wide web. However, many of these guides are more geared towards those who already seem to have a fairly good grasp of what is required. For those who want to learn how to sell online for the very first time, I’ve put together this basic checklist and guide. What You’ll Need Before...

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