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[qodef_blockquote text="Half the money I spend on advertising is wasted; the trouble is I don’t know which half." title_tag="h4" width="100"]   — Attributed to John Wanamaker (But was it actually him?!)   Attribution is one of the most difficult problems we face in digital marketing. Although we have an abundance of data, much more so than in offline media channels, “who gets what credit” is still a major challenge.   There...

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Hashtags are an integral to the way we communicate online, and it’s important to know how to use them. On Twitter, the pound sign (or hash) turns any word or group of words that directly follow it into a searchable link. This allows you to sort content and track discussion topics based on those keywords. So, if you wanted to post about the hit Australian Show...

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It's official, Google announced three days ago that Penguin has now successfully been integrated into the core algorithm. What a lot of people may be asking at this point is: What does this mean? What are the implications of Penguin going real-time? That's what I'm going to dive into in this article. Brief History of Penguin Google's search algorithms collate a bunch of signals in order to rank web content...

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It's official, Google announced three days ago that the Penguin algorithm update has now successfully been integrated into the core algorithm. What a lot of people may be asking at this point is: What does this mean for me? What does this mean for my business and our SEO? Is my site going to be penalised? What this "integration" means at a high level Google's search algorithms collate a...

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Nowadays to be #1 in Google is not longer enough to be successful. To attract your customers and to persuade them to buy from you is not enough either. To be really successful your products have to become an essential part of customers’ life.  To do it you have to implement holistic marketing strategies. The more holistic is your marketing approach the stronger is your...

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Why is CRO important? Wikipedia can probably give the best answer to this question: "To illustrate the 'magical maths of conversion', an increase in conversion rate from 2% to 3% will result in sales growth of 50%. CRO is more cost-effective than other methods like Search Engine Optimization" Here is some small advice to understand digital marketing - always compare the online shopping experience with the offline one: Just imagine...

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In a previous post the fundamental elements of search and intent were introduced. In that post we went through the three major types of intent behind keywords or phrases that people type into Google: Transactional (want to buy something) Informational (want to know something) Navigational (want to go somewhere online) Today this post will address the topic of doing SEO for high information biased niches. The topic is broad and a comprehensive...

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There is a cool story told of a legendary American football coach Vince Lombardi. He had a ritual that he would perform on the first day of training. When he received a group of seasoned professional football players, he would sit them down and hold up a football in front of them: "Gentlemen, this is a football" He talked about its size and shape, how it can be kicked,...

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Recently a Twitter conversation occurred wherein @Hams38 asked John Mueller (A nice important guy at Google Switzerland): The first response that John gave was: I found this conversation particularly interesting because, while John Mueller knows a lot about SEO (he's an authority in the space from Google) he advised someone to "test it with a small part of your site & see how it works out with your...

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