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Half the money I spend on advertising is wasted; the trouble is I don't know which half. -- Attributed to John Wanamaker (But was it actually him?!) Attribution is one of the most difficult problems we face in digital marketing. Although we have an abundance of data, much more so than in offline media channels, "who gets what credit" is still a major challenge. There are a lot of models of...

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Hashtags are an integral to the way we communicate online, and it’s important to know how to use them. Tonight Show Hashtags: #AwkwardBreakup http://youtu.be/sK7wMEgklpE On Twitter, the pound sign (or hash) turns any word or group of words that directly follow it into a searchable link. This allows you to sort content and track discussion topics based on those keywords. So, if you wanted to post about the...

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Recently we've been offering a 100% obligation free website review. In these reviews we take a look at your website and our team of experts dive deep into what's stopping your website from converting with a personalised video review, for example: the pitfalls of your page design and where/how/when/why visitors may be leaving your website. The clever people over at jockeyboots.com.au took advantage of this offer, and here...

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Why would your business want to use social media?  Because if it’s done right, it works. You can generate leads through all the major social networking sites, helping you to attract more customers who you can impress by providing a personal touch, building relationships and driving loyalty.   All of this can be accomplished at a low cost without sacrificing quality. Still not convinced? Here are four reasons...

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EDIT: three days after I wrote this blog article, John Mueller from Google was in a Google Webmasters hangout where he explicitly said (to answer the question "Is link building in any way good?"): That's a good question, in general I'd try to avoid that, so that you are really sure that your content stands on its own...

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$86. Distilled to a dollar value, $86 is the average amount of money that a typical Australian romantic might spend on their loved one on Valentine’s Day in 2015. According to research giants IBISWorld, Aussies will part with nearly $800 million in this season of hearts. It represents a growth in total spend of almost 2% compared to 2014, and a net increase of over $13 million...

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Originality wins hands down when generating leads and driving business revenue. But, before you start thinking about the promotion or distribution of your creative assets, there’s a lot to learn about video content creation as a marketer. Video + content = two peas in a pod A recent study from Ascend2  revealed that 60 percent of respondents cited content creation as the most effective tactic for inbound marketing....

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Marketing is a game I enjoy - how does one with a great product encourage and drive sales into their organisation? What factors can they employ to help build meaningful relationships so customers will return and purchase again, and again? This is what I want to discuss: making money online, and how that landscape is currently shaped and in particular today, run through some formulas we use...

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