Blog

We're in the digital age, where consumers seeking to inform themselves of the latest trends may turn to the internet - search engines, niche topic blogs and websites with tailored content - before traditional channels such as print media. Whilst the journey of conversion may end either online (such as an eCommerce purchase or submitting an enquiry form) or offline (a showroom visit or a phone...

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Customer retention is a common issue that many businesses face. This high churn rate is why you're working 14 hour days, not making as much money as you should be, and why you're not applying HSF to your business! There are several key factors that contribute to your customers jumping ship. Understanding the psychology behind why they're leaving you for somebody else can go a long ways to keeping your...

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I recently did a short webinar presentation on Google Penguin 3.0 and the impact it can have on businesses. Fortunately I was able to record it for later sharing - now! Here's the description of the webinar and the video itself below. Enjoy! Each year, Google changes its search algorithm hundreds of times. While many of these changes are minor and somewhat un-noticeable to the untrained eye,...

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The Great Place to Work Institute has yet again recognised E-Web Marketing as a Best Place to Work in Australia. Our 10th placement in the 'under 100 employees' category was announced last night at the Doltone House in Sydney amongst some of the nations leading companies including 2013 winner Optiver Asia Pacific, 2013 runner-up and winner of 2014's 'over 100 employees' category Atlassian.             What makes E-Web Marketing a Great...

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In addition to providing SEO benefits, a well-executed site migration delivers rewards in terms of user experience and conversions. In this article, I will explain the two major considerations when it comes to migrating a large website or even merging several large websites together into one new site: how to structure the new site and how to properly create a redirection map between the old...

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If you want your online website to make more sales and enquiries by firstly reducing the bounce rate then this infographic is for you! For each of the 8 questions, give your answer, at the end of the quiz, total up your score to see where you rank! If you have problem understanding any of the pointers or applying the theories to your website, I've provided...

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