Blog

EDIT: three days after I wrote this blog article, John Mueller from Google was in a Google Webmasters hangout where he explicitly said (to answer the question "Is link building in any way good?"): That's a good question, in general I'd try to avoid that, so that you are really sure that your content stands on its own...

Read More

$86. Distilled to a dollar value, $86 is the average amount of money that a typical Australian romantic might spend on their loved one on Valentine’s Day in 2015. According to research giants IBISWorld, Aussies will part with nearly $800 million in this season of hearts. It represents a growth in total spend of almost 2% compared to 2014, and a net increase of over $13 million...

Read More

Originality wins hands down when generating leads and driving business revenue. But, before you start thinking about the promotion or distribution of your creative assets, there’s a lot to learn about video content creation as a marketer. Video + content = two peas in a pod A recent study from Ascend2  revealed that 60 percent of respondents cited content creation as the most effective tactic for inbound marketing....

Read More

Marketing is a game I enjoy - how does one with a great product encourage and drive sales into their organisation? What factors can they employ to help build meaningful relationships so customers will return and purchase again, and again? This is what I want to discuss: making money online, and how that landscape is currently shaped and in particular today, run through some formulas we use...

Read More

We're in the digital age, where consumers seeking to inform themselves of the latest trends may turn to the internet - search engines, niche topic blogs and websites with tailored content - before traditional channels such as print media. Whilst the journey of conversion may end either online (such as an eCommerce purchase or submitting an enquiry form) or offline (a showroom visit or a phone...

Read More

Customer retention is a common issue that many businesses face. This high churn rate is why you're working 14 hour days, not making as much money as you should be, and why you're not applying HSF to your business! There are several key factors that contribute to your customers jumping ship. Understanding the psychology behind why they're leaving you for somebody else can go a long ways to keeping your...

Read More

I recently did a short webinar presentation on Google Penguin 3.0 and the impact it can have on businesses. Fortunately I was able to record it for later sharing - now! Here's the description of the webinar and the video itself below. Enjoy! Each year, Google changes its search algorithm hundreds of times. While many of these changes are minor and somewhat un-noticeable to the untrained eye,...

Read More

The Great Place to Work Institute has yet again recognised E-Web Marketing as a Best Place to Work in Australia. Our 10th placement in the 'under 100 employees' category was announced last night at the Doltone House in Sydney amongst some of the nations leading companies including 2013 winner Optiver Asia Pacific, 2013 runner-up and winner of 2014's 'over 100 employees' category Atlassian.             What makes E-Web Marketing a Great...

Read More