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In addition to providing SEO benefits, a well-executed site migration delivers rewards in terms of user experience and conversions. In this article, I will explain the two major considerations when it comes to migrating a large website or even merging several large websites together into one new site: how to structure the new site and how to properly create a redirection map between the old...

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If you want your online website to make more sales and enquiries by firstly reducing the bounce rate then this infographic is for you! For each of the 8 questions, give your answer, at the end of the quiz, total up your score to see where you rank! If you have problem understanding any of the pointers or applying the theories to your website, I've provided...

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One of the most invaluable services enjoyed by our clients is our Conversion Rate Optimisation website reviews. In the review, a CRO specialist will analyse a clients website and identify issues that may be deterring your traffic from converting into qualified leads using industry best practices. For the month of June, I'm offering 10 of our loyal readers the chance to have their business website reviewed - for free! Watch the review introduction...

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Could many SEO’s be missing the point? Is it possible that there is a grand irony hanging out somewhere in the SEO landscape? A game of chess When I was a teenager, I used to enjoy playing chess as part of the high school chess club. One day a more experienced chess player challenged me to a match. In order to make it “more fair”, he explained to...

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Is a huge bounce rate stopping you from getting more product or service enquiries? One of the best ways you can receive more sales and enquiries is by leveraging your existing database! Opportunities for repeat sales and enquiries are never too far away with our best practices to reduce your bounce rate and free conversion-increasing 'newsletter' landing page wireframe. By using our wireframe, you can work...

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We all know that every page is a potential landing page. However, there are several ways a landing page can be laid out to achieve different business goals. In the next couple of weeks, our free wireframe designs will be dedicated to landing pages, designed to compliment promotions or any AdWords project you may be running. This week's wireframe is designed for generic download pages (e.g.:...

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Google has finally released call forwarding for Australian AdWords advertisers. Originally only available for U.S., U.K., French, and German phone numbers, the move opens the door for businesses using call extensions to gather reporting data such as call duration, call start and end time, caller area code, and the connection status of each call. How it Works Businesses running call extensions will be able to set up...

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