Blog

"You shouldn't have that there" - UI Designer "But we need it to sell ourselves!" - Client Design is like fashion. Trends get picked up and carried across to our own websites, and some of them are great as they take user experience into consideration: large text, responsive designs, flat colours, fixed header bars, and large photographs. But unfortunately, some trends, like the dreaded horrible scrolling banners,  serve...

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Whenever someone asks me "How long does it take to design a website? How much does it cost?" I always reply back with "Well, the one week express way cheap, or the the proper way?" Every business will go through a website re-design at some point of their running time, and often during this time is a lot of backward and forwarding, confusion, joy and many other mixed emotions...

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How can you brand yourself in text-only advertising? The messaging inside your copy is one way, but your choice of font may also be telling your audience more than you think. In a BBC Report by David Sillito, font experts described digital fonts as, "The new handwriting". Depending on their style and shape, fonts can be used to display your brands characteristics - be it serious, fun,...

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Proximity, Power and Influence I went to a Tony Robbins seminar a few years back, and one particular lesson stood out to me: "Proximity equals power"  The lesson Tony was presenting was about personal relationships. When building relationships with people, how close you are to them physically, holds a large part of how much power or influence you have over them. Tony told a story about a man,...

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Compared to emails, LinkedIn and Facebook, the landline telephone can be seen as a dated form of communication. But it is still one of the most effective means of communication next to face-to-face meetings when it comes to bringing on new sales and leads. The most common problem for marketers however, is that telephone leads are hard to track. Asking your customers may work for some,...

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If you know me, or any E-Webber in general, you know there is nothing we love more than an excuse to dress up. This month we're holding an 80's dress up party, just because we can. This "just because" attitude has seen me rocking into work as a go-go dancer, Michael Jackson and very scrawny looking Rambo. And it dawned on me that there is...

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Having a perfectly structured campaign, amazing offerings, a massive budget and a genius bidding strategy could be useless if you have rubbish copy. A somewhat dramatic statement perhaps, but the importance of creating good text ads often goes overlooked. When I say ‘good' I mean relevant, specific copy accompanied with a call to action. For instance, you might be generating a heap of impressions courtesy of...

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