If you are a seasoned marketer or looking to improve your SEO skills, using advanced search parameters is one way to improve speed and efficiency in your reporting. What are search parameters? Search parameters are strings of words or symbols that provide instructions for the Google search engine to perform specific functions. Whether it is to return PDF files or to find websites related to your own,...
Read MoreThere are many types of customers who will visit your website. But they can always be placed into one of the three categories below: Meet Rob from exhibit A - I don't want to buy at all. You can give him 10% off the price, and he will still refuse. You would have the spend countless hours, days or even months trying to convince him. But he is...
Read MoreYou like to feel special. So do I...
Read MoreYou've created a new website or you have a website, but you haven't been able to figure out why it's not performing the way it should. You can't figure out why people are leaving the cart, or why they are visiting page X when you've made so much effort to direct them to page Y. Have you ever thought about asking your users directly? It sounds so...
Read MoreE-Web Marketing placed 46th in the prestigious list of 50 innovative companies chosen by BRW earlier this week. As the smallest company in terms of staff size on the list, the placement comes as a huge achievement when placed against the larger corporations, including Commonwealth Bank of Australia, Westpac, and Telstra. Our placement on the list recognised two internal innovation projects that the E-Web team have...
Read MoreSince Google made all Google searches secure on September 23, 2013, "not provided" results in Google Analytics makes up a significant average of 80.14% keyword data. This figure is predicted by many in the SEO world to reach 100% in the near future. For many marketers, this means being unable to: Find which keywords are bringing in traffic Find keywords that are converting Optimise page content for users based...
Read MoreOne of the key aspects of online success is thriving where your competition fails. In a time-poor society where transactions are made on a second-to-second basis, one of the common areas businesses lets their customers down is in the checkout process. Listrak, an ecommerce email marketing platform, reports that users on average abandon shopping carts 71% of the time. For businesses with a highly competitive...
Read MoreEvery website will soon need to update their classic Google Analytics to Google's Universal Analytics. The new tracking properties, which were released as a trial in October 2012, are now available to all accounts and is set to improve the way website managers track and analyse user metrics. What is Universal Analytics? Universal Analytics is an updated version of the classical Google Analytics that was designed to...
Read More"You shouldn't have that there" - UI Designer "But we need it to sell ourselves!" - Client Design is like fashion. Trends get picked up and carried across to our own websites, and some of them are great as they take user experience into consideration: large text, responsive designs, flat colours, fixed header bars, and large photographs. But unfortunately, some trends, like the dreaded horrible scrolling banners, serve...
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