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We have long discussed how to understand the bounce rate in Google Analytics, and its effects on SEO rankings. The amount of eyeballs that view your website and exit is just as important as the ones that convert. Look at it this way, if your website gets 10,000 visitors per day, and 90% (9,000 people) leave your website without scrolling, clicking a button or visit any...

Dear website owners, If you have landed on this page, I can assume you are about to design a landing page, but are doing some research before hand to make sure its as optimized as it can be. After watching my first two tip series on best practices and shopping cart abandonment, you will already understand how important landing pages are. Done well, an optimised landing page creates an...

Dear Website owners, If you have not viewed my Introduction to Conversion Rate Optimisation from last week, I recommend you watch it first before jumping into this one. You can view it here. One of the biggest issues e-commerce websites have is customers abandoning their shopping cart before they put through their payment details. While there are many factors that contribute to this, I have collected by...

Dear website owners, I get asked a lot of similar questions regarding how to make a lead generation website or e-commerce site perform better. So what I have decided to do is to create a short series of videos presenting what I have learned in the field of Marketing and Design. I hope that by watching this series, you are able to take away relevant pieces...