Whenever someone asks me "How long does it take to design a website? How much does it cost?" I always reply back with "Well, the one week express way cheap, or the the proper way?" Every business will go through a website re-design at some point of their running time, and often during this time is a lot of backward and forwarding, confusion, joy and many other mixed emotions...
Read MoreHow can you brand yourself in text-only advertising? The messaging inside your copy is one way, but your choice of font may also be telling your audience more than you think. In a BBC Report by David Sillito, font experts described digital fonts as, "The new handwriting". Depending on their style and shape, fonts can be used to display your brands characteristics - be it serious, fun,...
Read MoreIf you've come to a time in your business where you are considering on a website re-design, I'll tell you all you need to know to get started in just under 13 minutes. It is important to note though, great website redesigns do not come cheap. A study by Hubspot found: An average website redesign costs on average $40,000 1 of 3 marketers were not happy with...
Read MoreProximity, Power and Influence I went to a Tony Robbins seminar a few years back, and one particular lesson stood out to me: "Proximity equals power" The lesson Tony was presenting was about personal relationships. When building relationships with people, how close you are to them physically, holds a large part of how much power or influence you have over them. Tony told a story about a man,...
Read MoreCompared to emails, LinkedIn and Facebook, the landline telephone can be seen as a dated form of communication. But it is still one of the most effective means of communication next to face-to-face meetings when it comes to bringing on new sales and leads. The most common problem for marketers however, is that telephone leads are hard to track. Asking your customers may work for some,...
Read MoreIf you know me, or any E-Webber in general, you know there is nothing we love more than an excuse to dress up. This month we're holding an 80's dress up party, just because we can. This "just because" attitude has seen me rocking into work as a go-go dancer, Michael Jackson and very scrawny looking Rambo. And it dawned on me that there is...
Read MoreWhen creating a new website, or making sure one performs as it should, it sometimes can get a little overwhelming with all these best practices of the what you should and should not do's of UX design. I mean seriously, some articles say use the green button, some say use a red button, some say don't have the call to action at the very top, some...
Read MoreHaving a perfectly structured campaign, amazing offerings, a massive budget and a genius bidding strategy could be useless if you have rubbish copy. A somewhat dramatic statement perhaps, but the importance of creating good text ads often goes overlooked. When I say ‘good' I mean relevant, specific copy accompanied with a call to action. For instance, you might be generating a heap of impressions courtesy of...
Read MoreSo you have a website, and you want more people to enquire with you. What are your methods? Do you use the new inquiry form, live chat or do you stick to the trusty telephone? The telephone, as traditional as it is, is still a powerful way to obtain new customers because customers who come through are: Interested in your service - after all they made the...
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