adwords Tag

Want to know your competitors adwords budget

It’s human nature to care about what others around us are doing, whether we admit it or not. This is particularly true for paid search and AdWords. In this post, I’ll show you how to: Find out who your AdWords competitors are. Estimate their budget. Understand their device strategy. Spot a Trend over time. Find who your competitors are in AdWords The first step is to pull the auction...

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Having a perfectly structured campaign, amazing offerings, a massive budget and a genius bidding strategy could be useless if you have rubbish copy. A somewhat dramatic statement perhaps, but the importance of creating good text ads often goes overlooked. When I say ‘good' I mean relevant, specific copy accompanied with a call to action. For instance, you might be generating a heap of impressions courtesy of...

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  What is Google Remarketing, and how can it help enhance your web presence and increase your conversions online? If you’re not already taking advantage of this nifty feature in your paid search advertising, you may be missing out on easy sales pickings. Overview Google Remarketing creates repeat opportunities to capture conversions from visitors who left your website without making a purchase or enquiry. When you’re running a...

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Negative keywords are a core component of a successful PPC campaign. By including the right negative keywords to better target your audience, you will generate more qualified traffic, increase your Click through Rate, and therefore lower your Cost per Click. However, if used incorrectly, negative keywords can deprive your website of a huge amount of relevant traffic. Negative Keywords Checklist For those of you managing your PPC inhouse, I've put together a checklist...

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The Geographic Performance Report allows you to look at your campaign's performance in different geographic regions. You can access it in the Google AdWords interface under the Dimensions tab. You can break down the report data by Country, Region and Town/City. You can also customise the information you want to see for each region: Impressions, Click Though Rate, Clicks, Conversions, etc. How to use the report information The Geographic Performance Report...

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If you have a location-based business, or a business with multiple area branches, you'll know how crucial location targeting is for the success of your Pay Per Click campaigns. Ready for some good news? Location targeting became easier today, with Google's update to the Location Targeting Settings in AdWords: the location targeting feature is now connected to Google Maps! Discover Location Easily So let's look around inside the spruced-up AdWords interface. As...

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Google's latest exciting AdWords feature to reach the beta testing stage is Dynamic Search Ads, which allows you to target relevant searches with dynamic ads generated directly from your site. How Does It Work? Google will index your website frequently for your products and/or services to maintain a fresh index using its organic web crawling technology When someone makes a search on Google matching one of your landing pages, Google will dynamically generate an ad headline...

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Thinking about taking the Google Adwords Fundamentals Exam? After passing the first stage to becoming Google AdWords Qualified, I have compiled some tips about the exam which will help you to be better prepared when you take it, and increase your chance of passing. About the exam: 120 multiple choice questions 2 hour time limit (one you start you can not pause the exam and come back later like the Google...

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Exciting news! YouTube is set to launch soon a beta trial of Google AdWords for Video. This tool will simplify running online video ad campaigns, by allowing advertisers to use a dynamic, auction-based platform to place and manage ads on both YouTube and the Google Display Network. In the new platform, advertisers will be able to one campaign from a selection of video assets and pay only for...

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To compliment the recently released feature 'Top vs. Side' reporting, 'Top of the Page Bid' is now available to all AdWords advertisers. The new feature aims to provide additional assistance in making educated decisions for optimising your PPC campaign. Google states: The top of page bid estimate is intended to give you greater insight with which to plan your bidding strategy. Meeting your top of page bid estimate is not...

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