copywriting Tag

Here at E-Web we have always stressed that content is king - it helps to refresh your website so that search engine bots know your online business is still alive and kicking, and also helps by giving users something to read and potentially engage with regarding your business. Sometimes it is hard to process what the benefits of adding new content is and putting it in...

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What makes a good landing page? This is the question that I have been exploring in the last few months. I have written several articles about different aspects of web design that will improve the conversion friendliness of your website. Today, I am going to put them together and give you the one stop, five step guide to making an awesome, high converting homepage! Step 1: Welcome Use...

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You're a trustworthy person with a well-intentioned, value-adding business that does nothing but promote the wellbeing of the planet and humanity everywhere. You're an all-round good human being, but the online fish don't seem to be biting as much as they should. Well, if you have a product or service that people (should) want at a reasonable price, the problem could be that your site isn't...

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With the sheer amount of information that bombards their eyes,  the average web surfer has become expert at scanning and triaging out what they should and should not read. As a result, often a first impression is the ONLY impression. See why it's important to write a good headline? Great. If your website headline says "Welcome to FluffyDice.com.au!", you're doing everything wrong. That's OK - it's extremely simple...

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One of the challenges that I (and any SEM consultant, for that matter) face on a daily basis is getting my clients to track lead sources and the outcomes of each enquiry. Most of the time, I deal with clients who have the best of intentions, but occasionally I get the feeling that they feel I am making them do it for my own evil...

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OK, so you've written up that great piece of web copy, it's burning a hole in your screen and you got a heavy finger that's gravitating towards the big red button to set that sucker live. Your SEO firm has told you that more content is needed yesterday for you to improve your rankings further, my blog series has told you that you need that...

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This is the final in my series on writing conversion-friendly sales copy. In my previous articles, I have covered the steps required to write top notch homepage, category and product page content. As a special goodbye to this series, I am offering a free goodie for those of you that enjoyed it. Read on for more details! Today, I will go a little deeper into writing...

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Continuing on from last week's article about writing quality homepage content, in this post I will present some general tips and a simple 3 step process for writing quality category page content. Category pages are important due to their high volumes of visitors. However, it can be difficult to write good content for them, as the visitors coming through the pages are looking for a wide...

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