ecommerce Tag

How much is your Valentine worth to you? $10? $20? $100? If you are like many others this year, you might be looking to save a buck or 99 by shopping online. According to the infographic below, online spending for this special day has been steadily increasing: 16.3% (2010) 18.1% (2011) 19.3% (predicted 2012) Traditional bricks-and-mortar stores have not fared so well, with Valentine's Day spending going down in florists and specialty gift shops. When...

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One of the most overlooked factors when it comes to the success of an online business is how well their websites convert. I have found that the reasons for this are mainly that most decision makers are too focused on simply generating a high quantity of traffic, are ignorant of the possibility of conversion rate optimisation, or simply don't believe that the content and presentation...

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In the past week there have been so many developments in the mobile space that I am unable to keep up with all the news streaming into my RSS reader, Google+ Sparks and Twitter lists. In particular, I was captivated by three articles written about the fact that mobile commerce is on the rise. The first article I read on the subject came from Power Retail, which shared that 66% of...

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What makes a good landing page? This is the question that I have been exploring in the last few months. I have written several articles about different aspects of web design that will improve the conversion friendliness of your website. Today, I am going to put them together and give you the one stop, five step guide to making an awesome, high converting homepage! Step 1: Welcome Use...

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It's 4am, you get back home alone and switch on your computer. You have an itch and you need to scratch it. So, even though you shouldn't, you log in to your Google Analytics. You see that you've attracted visitors to your website (thanks to your SEO firm), you've built trust, convinced the visitor with great content, used some sneaky calls to action and finally...

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You're a trustworthy person with a well-intentioned, value-adding business that does nothing but promote the wellbeing of the planet and humanity everywhere. You're an all-round good human being, but the online fish don't seem to be biting as much as they should. Well, if you have a product or service that people (should) want at a reasonable price, the problem could be that your site isn't...

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More and more Australians shop online. How convenient would it be, if Google Shopping was in Australia?! Now is the time! Google is delighted to announce that Google Shopping is available in Australia. Google Shopping - What is it? Google Shopping is a product search engine- it helps users search for product information online, allows you to compare prices, and also find a retailer where you can make the purchase from. Why...

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How awesome would it be for Google Advertisers to be able to show their products and prices to potential clients before they land on the website? Well, fortunately Google thought about how to make this a reality with the release of Google Product Extensions within the Australian market in May. What is it? Product extension is a Google feature that links Google AdWords with the Google Merchant Centre....

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Facebook has been rolling out different facets of its own e-commerce system, starting with Credits just over a year ago. Facebook Credits is the system that enables users to transfer real world cash, into credits that will allow them to ‘purchase’ items for online games played on Facebook. Beyond generating another revenue stream, the major benefit of Credits to Facebook is that it gathers data in...

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