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Many companies have already created Facebook fanpages for their products and services to engage in real-time discussions and updates with potential customers, drive traffic to their Facebook profile or website, and improve brand trust through social media interactivity. If you are a Facebook Page administrator, there are Facebook Insight Tools available to monitor the trends and metrics around your page content and how it is performing in...

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“Socialnomics” is a foreign term to most businesses. Many companies are still set in outdated mind frames. Too afraid of change, and too afraid of what they don’t understand. Yet rather than educate themselves to stay ahead of their competition, they stubbornly refuse to budge. The result? Failure. If not today, then probably tomorrow. At its core, Socialnomics is social media’s undeniable ability to create and...

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We've all wondered just how much time we spend on the ubiquitous Facebook. According to research released this week by ComScore, the answer falls somewhere between "a lot" and "wow, I need to get outside more". Check out some of this worldwide report's key findings: For every 7 minutes spent online, 1 is spent on Facebook Facebook accounts for 3 out of every 4 minutes spent on...

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I just came across this nifty infographic by GoGlobe.com, Amazing Things That Happen Every 60 Seconds on the Internet. Looking at these numbers, there's no doubt the online world is a big place, and getting bigger every day. If you have a business that you're marketing on the Internet (and I'm going to assume you probably do, or you wouldn't be reading this blog post), here...

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It’s surprising how many businesses still have not incorporated social media into their marketing strategy. I have spoken to many business owners who want to get involved, but don’t know how, or lack a clear direction in where they want to head with social media. To help get social media beginners started on the right track, I've put together this list of 9 ways that B2B companies can use...

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Dear Facebook, I’m one of your avid users. Not an addict, like some others, but nevertheless check my profile more regularly than a normal person would deem necessary. Your ease of use, simple structure and basic principles make it easy for me to browse through what my friends are doing, post my own content and keep in touch with those I desire. I don’t feel like...

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Facebook is undoubtedly a key marketing tool and a leading online social contender that is continually changing the landscape of Online Marketing. Following the Annual F8 Developer Conference last week, Mark Zuckerberg has unveiled major changes to the profile page design. These are to be rolled out within the upcoming months, and will have great affect on the way businesses should interact with Facebook users. One of the...

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Facebook ad targeting is fundamentally a profile-targeting activity. Advertisers on Facebook's Pay-Per-Click network can opt to display their ads to user profiles that match certain combinations of language, location, age, connections, relationships, birthday, education etc. Knowing how to better focus your ads to the relevant target market can reduce non-targeted clicks and allow your ads to stand out. In this blog post I will focus on how...

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Yesterday, E-Web Marketing was approached by ABC Radio to broadcast a segment on Social Media - in particular, the tug-of-war between Facebook and websites as a path to success for businesses online. One of our Senior Online Business Strategists, Michael Teasdale, stepped up to share some of our industry-leading knowledge on online business and social media.   Have you been using Facebook for your online business growth? Been...

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