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Have you ever wondered what it would be like to be a fly on the wall inside Google? Lead Analysts from Google recorded their Quality Launch Review late last year, where they discussed how the search engine's algorithm responds to long phrases and misspelled search queries. Recorded in Mountain View, California, here are seven of the video highlights: More calculations go into a single set of...

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Google made a whopping $37.9billion in revenues over 2011, with 96% of that revenue generating from advertising, despite revenue falling $300 million short of analyst expectations for the final quarter.   Top 5 Industries That Spent the Most on Google Ads 2011 Finance & Insurance - $4.0 billion Retailers & General Merchandise - $2.8 billion Travel & Tourism - $2.4 billion Jobs & Education - $2.2 billion Home & Garden - $2.1...

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Earlier this month, Google confirmed that page layout is now a ranking factor for its search engine. The update is one of over 500 improvements to Google's ranking algorithm that are being rolled out in 2012. Why would Google elevate page layout to official ranking factor status? Consider the following scenario: You're using Google to try to find useful information, and somewhere on page one of the search...

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You may have heard about Google’s launch of Search Plus Your World last week, which sent spasms of outrage, delight and fear through the online marketing world. Or you may not have. Australian Google users aren’t yet affected by this controversial new update to Google’s search results, which is currently in the middle of a global rollout. When Search+ (let’s call it that for short) does...

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Now that we’ve dispelled all rumours regarding social media’s inability to add value, let’s cover something more advanced. Integration. Social media is everywhere, linked to everything, and constantly shifting the marketing landscape. But Google’s latest innovation, “Search Plus Your World”, has turned social media into air...

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Site Speed is important, this much is not new. We wrote about the importance of site speed back in July. I won't go into much more detail about why as you can refer to the previous post, however, I will summarise for you just in case you are not interested in making that extra click. Important Reason #1 - User Experience Poor user visitor retention and visitor...

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On top of map directions, static photos, videos and street views for business listings, Google have rolled out interactive 360 degree views inside business locations. Users browsing street view in Google Maps will be able to come off the streets and get a virtual tour of the interior of your location. For example, users looking for the perfect ambient environment for a restaurant or hotel will...

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Over the last 6 months, Google has slowly added features to the new version of Google Analytics, and after finally allowing users to export report files into PDF format, there aren't many arguments left for staying with the old version. The question on the minds of many frequent users has been: When do I make the switch? Well, Google is here to make the decision easier for you, by...

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It's about time! Google+ is now accepting businesses, brands and any non-human entity to join its social network. This should be available to everyone within the next two or three days. For business owners, this will open up additional exposure and opportunities to promote your business online. Once you establish your business page (this can be done here), you are provided with many options for customising it. These include sharing photos,...

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