landing page optimisation Tag

One of the most overlooked factors when it comes to the success of an online business is how well their websites convert. I have found that the reasons for this are mainly that most decision makers are too focused on simply generating a high quantity of traffic, are ignorant of the possibility of conversion rate optimisation, or simply don't believe that the content and presentation...

Read More

So by now, you know what an A/B test is and how to set one up. The next step is to actually run the beast to get some good, meaningful results. The biggest issue will be obtaining results that are statistically significant. Running the test the right way will ensure you get good info and avoid any common pitfalls. [caption id="" align="alignnone" width="610"] Source: https://blog.loginradius.com/2015/05/ab-testing/[/caption] What Should...

Read More

In last week's post, I talked about what A/B tests are. This week, I am taking it one step further and breaking down the steps required to design and set up an A/B test. 1. Pick a tool There are a number of tools available to help you with A/B testing: Google Website Optimizer Visual Website Optimizer Optimizely I have used and can recommend Visual Website Optimizer - it's got some...

Read More

You should only have two problems in your life as a website owner- driving visitors to your site and making them buy/enquire more. I've covered a lot of research in my previous posts on conversion rate optimisation about different elements that can be tweaked to improve your conversion rate. Applying these changes to your website as "best practice" is a little like driving blind -...

Read More

Last week I weighed up on the debate of how long a page should be. The next step from that post is to look at how to make those pages salient enough for visitors to actually scroll down below the fold and read on until they are convinced to buy, register or place an enquiry with you. The first thing to do is to make sure your pages...

Read More

As an SEO strategist, I keep getting told that it's too long. Most of my clients, especially the ones with websites that are wrapped in red tape and "best practice" know-how, think that the key to having a good page is to have a short one. One that does not scroll too far below the scroll and looks neat and tidy and fits within one...

Read More

Google's Panda update has rocked the SEO world. Rankings have fluctuated and very few people have been unaffected by the changes in Google's search algorithm. The big question on everyone's mind: what can I do to get on the wave and surf it to success? The answer may surprise you. Make your site experience more enjoyable. Google has always been big on the user experience. They have...

Read More

Are you a business owner that relies on online e-commerce sales? Do you spend lots of money in the hope of driving large amounts of traffic to your website in the hope that a percentage of them will convert into a sale? Many website owners in Australia are oblivious to the fact that shoppers find their websites hard to navigate through. Their websites actually make it...

Read More

What makes a good landing page? This is the question that I have been exploring in the last few months. I have written several articles about different aspects of web design that will improve the conversion friendliness of your website. Today, I am going to put them together and give you the one stop, five step guide to making an awesome, high converting homepage! Step 1: Welcome Use...

Read More