link building Tag

With all the fantastic tools out there to help you market your business online, it can be difficult to know which ones to choose. This is what Robert Kiyosaki would call a "high quality problem"! But let's face it, your time is your most valuable asset and you have more productive ways to spend it than trial-and-erroring your way through all those tools - especially...

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Link building - it's a massive part of SEO and your online marketing agency will no doubt throw the term around on a monthly basis. You know it's important, but do you really understand how it works? While it is complicated, the good news is that Google's algorithms treat links according to a set of very natural rules, as they would appear in...

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A recent post on Mashable listed "You Can’t Have Search Without Social" as a best practice for SEO. However, the post only had a small, quite vague paragraph about the subject. This reflects a common trend: social media is often mentioned as important to SEO, but rarely do writers go into the nitty gritty as to why and how - so social media is still regarded by most people as less important...

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Once a week or so I watch the Google Webmaster channel on YouTube. Today I found a video that interested me, featuring Google's own Matt Cutts. I hope you find it valuable as well - check it out here: Google Webmaster YouTube Channel. A question was asked about what to focus a company’s web strategy on in 2011. Cutts responded with 4 points, 3 of which I...

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After reviewing my last few blog posts, I have realised that I neglected to mention a few more of the most the important factors of successful link building.  By far the most crucial element when linking from another website is the anchor text - the (usually blue, usually underlined) text that a user actually clicks on to reach your website. For SEO purposes, having a link...

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Welcome to the third and possibly final chapter of my educational link building series. If you have read the first two posts, you might have come to the conclusion that many of these techniques are relatively simple. The final points that I want to make are slightly more advanced, and ultimately more time consuming, but at the end of the day they will also be...

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I’m back again to guide you through the wonderful world or link building! To quickly recap what was said last week: Industry related links are better than non-industry related links. Directories aren’t as good as they were, but still vital in any link building campaign. Forums are a good source of links, but you need to remember to act like a consumer. There are still a number of places...

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As an SEO consultant I know the importance of links, but what are they and what is the best way to go about getting more?  This is an age old question in the SEO industry with many different opinions and views.  Unfortunately some are more right than others.  In this post I will refer to only external links, and leave internal linking structure for later discussion.  This is...

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A blog is a very powerful SEO tool that I encourage all my clients to invest time in developing. Not only does it encourage you to stay abreast of what is going on in your industry, it serves multiple purposes beneficial to any search engine marketing initiative. Ultimately, a blog contributes to your page count, keeps your site fresh and relevant, and provides content that people...

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