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We've all wondered just how much time we spend on the ubiquitous Facebook. According to research released this week by ComScore, the answer falls somewhere between "a lot" and "wow, I need to get outside more". Check out some of this worldwide report's key findings: For every 7 minutes spent online, 1 is spent on Facebook Facebook accounts for 3 out of every 4 minutes spent on...

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I just came across this nifty infographic by GoGlobe.com, Amazing Things That Happen Every 60 Seconds on the Internet. Looking at these numbers, there's no doubt the online world is a big place, and getting bigger every day. If you have a business that you're marketing on the Internet (and I'm going to assume you probably do, or you wouldn't be reading this blog post), here...

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It’s surprising how many businesses still have not incorporated social media into their marketing strategy. I have spoken to many business owners who want to get involved, but don’t know how, or lack a clear direction in where they want to head with social media. To help get social media beginners started on the right track, I've put together this list of 9 ways that B2B companies can use...

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Public holidays are usually associated with time off work, relaxation and spending time with our loved ones. The spaces between business and holidays have in the past been well defined: when we close our business doors on a public holiday, all customer interaction immediately ceases. But as we all know, you can’t close the door on the internet, and certainly not on social media networking sites...

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Like all things, marketing has changed over the last 5 to 10 years. The typical marketing campaigns of yesteryear involved a mix of TV, print, radio and outdoor (for those that could afford it). There were also phone directories, direct mail, catalogs and posters. Today, the way that customers are looking for products has dramatically changed. Research shows that 98% of consumers use an online search engine when they are...

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First came Promoted Tweets, in which companies could pay to promote their brand in the news feed of Twitter account holders. Now Twitter has taken their experimentation with third party advertising up a notch with the introduction of Promoted Accounts. Here’s how it works: A Twitter account holder may be presented with a suggestion to follow the profile of a paying advertiser via the “Who to...

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I have been reading a bit lately on how to track the progress of social media activities. There are a variety of different approaches that exist and different methods might be required for different campaigns. However, I have attempted to put together a simplified breakdown that the social media beginner will be able to understand and implement to their advantage. Here are some simple steps to...

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Twitter has recently become a platform for cross boundary politicking as the Dalai Lama reached out to Chinese followers to take questions and provide some solace on issues from Tibet to his succession.  The Dalai Lama held a one-hour question-and-answer session via Twitter. It was not done through his official Twitter account but facilitated by Chinese writer Wang Lixiong who ran the feed from a...

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