Have you ever walked along the street and come across a crowd of people standing in a circle facing the centre? What is causing all this commotion? Who or what are they watching? Why are there more and more people joining this circle?
If you answered yes to 2 of the above questions then you will understand that it human nature to be curious and it only takes 5% of people to start a trend, and the other 95% will follow.
It is also one of the founding factors as to why Social Media Marketing works.
Social media is a great tool to help generate interest in the public and several cities have used it to generate interest to bring companies, residents, job seekers and tourists to their city. With enough attention and hype about the city going on, other visitors who haven’t experienced the positives are more than likely inclined to want to experience it too.
Given this insight, you can use this to your advantage as well. How many happy customers have you accumulated in the past? How many more of them do you think have friends who might be interested in your product or service? The answer to both those questions is most likely a “Yes! There are heaps!” But how will the friends, family and associates of your happy customers know that you have delivered great service and fantastic products?? They don’t know what they don’t know! And the only way for them to know about it is if your previous customers talk about it.
It all starts with you stirring up a conversation using social media.
What ways can you use to start a crowd amidst a crowd of passersby?
Smlogs, Facebook, Twitter, YouTube, LinkedIn
Do you keep in contact with any of your past customers? Is it possible that they might need your service or product again? If so, why not get in contact with them and stir up a chit chat? Happy customers love being contacted because you are reminding them of a good experience and appreciate that you are still concerned about their well being. Use them to help spread good news about your business today!
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