What to A/B Test on Your Website

What to A/B Test on Your Website

A/B testing is an important aspect of conversion rate optimisation. Did you know Amazon runs over 100 A/B tests each month? No wonder their SEO is so good!

There are many tools in the market, both free and paid, that allow you to do A/B testing on your website. Setting up an A/B test isn’t the hardest part though, it’s determining exactly what to test. Often business owners make the mistake of testing a colour of a button when there are other elements to test which can give more impactful results.

Here is an infographic to help you get started in the wonderful world of testing.

AB Testing infographic

AB Testing infographic

What have you been testing recently? Share some of your experiments and your website below!

E-Web Marketing
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E-Web Marketing

We’ve been in the digital marketing field for over 18 years and worked with hundreds of Australian (and international) businesses to grow their web presence. Specialising in SEO, search ads (PPC), social media, content marketing, email marketing and conversion rate optimisation.
E-Web Marketing
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E-Web Marketing

<p>We’ve been in the digital marketing field for over 18 years and worked with hundreds of Australian (and international) businesses to grow their web presence. Specialising in SEO, search ads (PPC), social media, content marketing, email marketing and conversion rate optimisation.</p>

2 Comments
  • Tim McQueen
    Reply
    Posted at 1:28 pm, October 24, 2012

    Hi Amy,
    Are there any articles about each of those tests? I’d love to see the results of any tests that were done.
    Also, I did a google search and found an interesting article about text links vs button links: http://www.aweber.com/blog/case-studies/buttons-vs-text-links.htm
    Thanks
    Tim

  • Posted at 8:45 am, October 29, 2012

    Hi Tim,

    Thank you for sharing the article about text links and button links! It is very insightful! Do remember though that what works in one particular industry does not mean it will work 100% in yours, so it is always important to test.

    As for the articles on each of the tests, there would be a few out there as some companies put up their experiments on their blogs. I would recommend a good starting point to be to checkout abtests.com and whichtestwon.com.

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