Yahoo is intending to streamline how digital ads are bought and placed across the Web with the launch of their new advertising platform; APT. It’s been under development for the last 2 years and details of the platform can be found at the official website.
APT aims to link Web site owners, advertisers and the agencies between them who sell ads. It’s an automated platform that gives advertisers a range of tools to control where ads should appear, what kind of Web surfers the ads should be shown to, and how much they are willing to pay.
Click here for more details on this story.
Latest posts by E-Web Marketing (see all)
- The Seven Deadly Sins of Link Building [Infographic] - August 8, 2017
- How Social Networks Can Help Your Startup - July 11, 2017
- How to Choose Social Media - February 15, 2017