Conversion Optimisation

The checkout page is where the magic happens. This is where transactions are made and where money is passed on to your company. For this reason, it is important to give users a seamless online shopping experience with a easy to use checkout process. When you are creating or implementing design changes to your check out procedure, there are some important things to consider: Any friction points...

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In a previous post, I shared a free wire-frame for a typical ecommerce home-page. This week, I've created another wireframe page with notes - this time for your typical category page. Category pages are frequently visited pages that are often ignored because it is seen as a gate way page to the money (i.e. product) pages. But what many sites fail to realise is, that if a...

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One of the key aspects of online success is thriving where your competition fails. In a time-poor society where transactions are made on a second-to-second basis, one of the common areas businesses lets their customers down is in the checkout process. Listrak, an ecommerce email marketing platform, reports that users on average abandon shopping carts 71% of the time. For businesses with a highly competitive...

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Whenever someone asks me "How long does it take to design a website? How much does it cost?" I always reply back with "Well, the one week express way cheap, or the the proper way?" Every business will go through a website re-design at some point of their running time, and often during this time is a lot of backward and forwarding, confusion, joy and many other mixed emotions...

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Proximity, Power and Influence I went to a Tony Robbins seminar a few years back, and one particular lesson stood out to me: "Proximity equals power"  The lesson Tony was presenting was about personal relationships. When building relationships with people, how close you are to them physically, holds a large part of how much power or influence you have over them. Tony told a story about a man,...

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Compared to emails, LinkedIn and Facebook, the landline telephone can be seen as a dated form of communication. But it is still one of the most effective means of communication next to face-to-face meetings when it comes to bringing on new sales and leads. The most common problem for marketers however, is that telephone leads are hard to track. Asking your customers may work for some,...

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