Conversion Optimisation

We have long discussed how to understand the bounce rate in Google Analytics, and its effects on SEO rankings. The amount of eyeballs that view your website and exit is just as important as the ones that convert. Look at it this way, if your website gets 10,000 visitors per day, and 90% (9,000 people) leave your website without scrolling, clicking a button or visit any...

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Dear website owners, If you have landed on this page, I can assume you are about to design a landing page, but are doing some research before hand to make sure its as optimized as it can be. After watching my first two tip series on best practices and shopping cart abandonment, you will already understand how important landing pages are. Done well, an optimised landing page creates an...

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Dear Website owners, If you have not viewed my Introduction to Conversion Rate Optimisation from last week, I recommend you watch it first before jumping into this one. You can view it here. One of the biggest issues e-commerce websites have is customers abandoning their shopping cart before they put through their payment details. While there are many factors that contribute to this, I have collected by...

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Being in the conversion optimisation world, it is often very helpful and refreshing to watch another conversion expert review websites. Late 2012, Peep Laja, creator of conversionxl.com created a series of five videos  where around 200 business owners submitted their websites to him from which he spend about 30 seconds reviewing each of them - tackling the low hanging fruits. These videos are incredibly useful and spark many great ideas....

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I have been doing a fair bit of website re-designs recently for clients this week, and amongst all this work, it's also the Mardi Gras festival this weekend, so I thought, what a perfect time to make a Mardi Gras inspired info-graphic to help all beginner designers and business owners out there to have a check-list of items to use to make a website re-design more effective. There...

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We all know that email marketing is a fast and cost effective way to reach both existing and potential customers and because it’s a channel of choice for many organisations, particularly those in the e-commerce world. For this reason,  it’s important to get it right. In the quest to create that perfect email, many have been known to spend countless hours agonising over subject lines, opening...

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If you have watched any my workshops, you'll often hear that I refer to getting more conversions (sales and enquiries) on your website is very similar to  getting a date! If you haven't heard of this workshop, you can watch it here. I have changed up the format of the presentation to provide you with a summary as an infographic below. Hope you enjoy! Love this...

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