Conversion Optimisation

Have you heard this line? “Got a low conversion rate? Run an A/B test and you will increase enquiries and sales by 2179%!” Most often, A/B Testing seems to be the answer to increase conversion rates and little thought goes into the process. While setting up and running a test isn't difficult since there are so many user-friendly AB testing tools out there, doing it right requires thought...

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Measuring and tracking data is very important to any online campaign, and choices tracking data software are endless. Here is a sample of software options that allow webmasters to view visitor data, including where people click on-page: Why Track User Behaviour? Tracking user behaviour on your online business helps give you the right insight so you can make better informed decisions to optimise your online marketing. However, there...

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A "thank you page" is what appears to website visitors to thank them after they have filled out a form or completed a conversion. Although some website owners may pay little attention to their thank you page, if your website is not taking time out to say thank you, it's not building trust with your customers - and missing out on potential up-sells! Here are 7 ways...

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The highlight of PubCon day 3 for me was learning about neuromarketing from Roger Dooley, a renowned expert on the subject. Just what is neuromarketing, you may be asking? According to Wikipedia: Neuromarketing is a new field of marketing research that studies consumers' sensorimotor, cognitive, and affective response to marketing stimuli. It sounds a bit technical when you put it that way, so let's break down neuromarketing by looking...

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Today I have the privilege of writing from PubCon, one of the online marketing world's most respected conferences, held in Las Vegas. Here's what's been happening so far. Day 1 kicked off with a keynote from Robert Cialdini,  a psychologist and author of books such as"Power of Persuasion" and "Persuasion Selling". His presentation got a standing ovation. I will share with you  today his 7 principals...

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So your online marketing campaigns have started generating traffic to your website. Congratulations! However, you now have an even bigger challenge: converting your visitors into customers. The simplest, fastest and most effective way to turn browsers into buyers is to improve the copy on your website.  Creating compelling web copy sounds simple enough, but it's surprising how often you'll see business websites with copy that's filled...

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A/B testing is an important aspect of conversion rate optimisation. Did you know Amazon runs over 100 A/B tests each month? No wonder their SEO is so good! There are many tools in the market, both free and paid, that allow you to do A/B testing on your website. Setting up an A/B test isn't the hardest part though, it's determining exactly what to test. Often...

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