Conversion Optimisation

I've recently been researching what the top online stores are doing so that I can apply it to help my e-commerce clients get more sales. I came across a very insightful and interesting article on SmashingMagazine by Christian Holst titled "The State Of E-Commerce Checkout Design 2012". It was a shock to find out that out of these top 100 grossing websites studied, that on average...

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When some people think about Conversion Rate Optimisation, they think "Oh, I need to make big visual changes on my website, I can't afford that!" and then they end up not doing anything. As a result, hundreds, thousands or even millions of dollars of valuable marketing budget go down the drain because their website just isn't enticing enough for their visitors to want to enquire...

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Almost everybody has a blog these days - big brands, small businesses, industry experts, students, professionals, even a few unusually dexterous cats. But while everybody has an opinion that online technology allows them to share with everyone else, most businesses have yet to fully harness the power of web content. Most would acknowledge that online content is important. So why are so few investing in it?...

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When people first start thinking about online marketing, the first thing that pops into their heads is getting tonnes of juicy Google traffic to make them more money online. But have you ever thought about what really happens to your website's traffic? Some important questions you should be asking about your website's visitors are: Where do they click? Do they read your content? How much of it? What are their...

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If you want to get more online sales and enquiries, understanding who your current and potential customers are is crucial. Often when businesses get asked this question: “Who is your target market?” The default answer is something like: “Oh, you know, women of all ages up to sixty. Household income levels from $60,000 - $90,000. Professionals and homemakers looking for a one stop shop for all of their...

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Shopping cart abandonment may seem to be a bitter fact of life but it doesn’t have to be that way. In fact, there are several features you can start implementing now to improve the shopping experience of your customers and increase your sales. In 2009, one small checkout process tweak by Amazon resulted in a $2.7 billion boost to their bottom line. This just goes...

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Like a blooming rose - or a rotting vegetable - your online brand is characterised by "scent clues". This post is about how to make your online scent as attractive as possible to the swarms of traffic that encounter your brand on the web. We'll look at how some of the big players such as LivingSocial, BlackBerry and Facebook have followed simple steps to make them...

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