Conversion Optimisation

What does it feel like to pass your credit card details over to an automated online shop? Or better still, how does it feel  to pass over your financial details to a total stranger whom you haven't even spoken to? In an ever changing and often times unpredictable internet environment, shoppers are now looking for more secure sites to take their business to. According to McAfee's results from...

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Landing page optimisation is rapidly becoming the most powerful method that smart internet marketers use to build a lasting competitive advantage. Well optimised landing pages can help transform your business instantly and increase the success and conversion rate of your online marketing campaigns. Tim Ash, the author of Landing Page Optimisation, teaches that you should not give a guess as to what your visitors want but...

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What is a landing page? A landing page is any page on a website where traffic is sent to specifically to encourage a certain action or prompt a specific result. The goal, copy and design of a landing page is to get your potential customers, clients, business partners or patients to take your desired action. Below are a few example of various ways landing pages can be...

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When it comes to determining how effective specific landing pages on your website are, it's important to remember that conversion success can be dramatically increased when needless alternatives and disruptions are removed from the equation. What does this mean? If a visitor lands on one of the pages of your site and is bombarded with too many alternatives and options the likelihood that they will actually...

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In the current era of Internet usage, it’s still amazing that some websites don’t understand how to serve their customers, and make people jump through hoops to get in contact with them. Combining that with an overuse of new technologies, it is a recipe for consumer frustration. The inspiration for this post came from when the author was trying to discover the location of a Sydney...

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It is known that traditional marketing has always been about “me” marketing. If you visit almost any web site, you will see “about our company”, “about us”, “about our history”, “about our products”, “about our management”. But to be honest, sorry if this sounds a little blunt, but people today don’t really care about you. “Me” marketing is known to make people fall asleep and...

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Making your site more user-friendly could mean the difference between profit and loss with many of today’s e-commerce websites. Improving a sites usability is often overlooked and in my opinion it is one of the most crucial points to the long term success of any business planning to make an impact on the online market. By reducing the amount of thinking evolved for a visitor to use your site you greatly increase the probability that it will result in a sale.

Came across a great article for web designers and marketers on VirtualHosting.com that lists 23 actionable lessons from studies on eye-tracking. This sort of data is invaluable if you are running a conversion rate optimisation campaign. We've done a quick list below: Text attracts attention before graphics. Initial eye movement focuses on the upper left corner of the page. Users initially look at the top left and upper...

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