Conversion Optimisation

Landing page optimisation is rapidly becoming the most powerful method that smart internet marketers use to build a lasting competitive advantage. Well optimised landing pages can help transform your business instantly and increase the success and conversion rate of your online marketing campaigns. Tim Ash, the author of Landing Page Optimisation, teaches that you should not give a guess as to what your visitors want but...

20 Jul

How to Use Landing Pages Effectively!

What is a landing page? A landing page is any page on a website where traffic is sent to specifically to encourage a certain action or prompt a specific result. The goal, copy and design of a landing page is to get your potential customers, clients, business partners or patients to take your desired action. Below are a few example of various ways landing pages can be...

10 Jul

How Effective Is Your Landing Page?

When it comes to determining how effective specific landing pages on your website are, it's important to remember that conversion success can be dramatically increased when needless alternatives and disruptions are removed from the equation. What does this mean? If a visitor lands on one of the pages of your site and is bombarded with too many alternatives and options the likelihood that they will actually...

14 Apr

Behavioural Targeting Gaining Traction Online

Do you know who is visiting your website? It's a very important question for webmasters and online businesses to know the answer to because it translates into revenue for the organisation. However, it is even more important to know the answer when you are buying ads for your clients. Would you like to ensure that your ads only displaying to relevant market? Would you like to...

08 Apr

10 Design Tips for Shopping Carts

It never ceases to amaze me the number of sites with amazing design being let down by horrible shopping cart systems. These sites have obviously spent dozen (or hundreds?) of hours perfecting their design, however when people are in the midst of the throes of purchase all design goes out the window, and they are confronted with a horrible process.

18 Mar

Poor Online Maps Make Clients Leave You Alone

In the current era of Internet usage, it’s still amazing that some websites don’t understand how to serve their customers, and make people jump through hoops to get in contact with them. Combining that with an overuse of new technologies, it is a recipe for consumer frustration. The inspiration for this post came from when the author was trying to discover the location of a Sydney...

16 Mar

It’s All About You!

It is known that traditional marketing has always been about “me” marketing. If you visit almost any web site, you will see “about our company”, “about us”, “about our history”, “about our products”, “about our management”. But to be honest, sorry if this sounds a little blunt, but people today don’t really care about you. “Me” marketing is known to make people fall asleep and...

24 Feb

Improving Website Usability

Making your site more user-friendly could mean the difference between profit and loss with many of today’s e-commerce websites. Improving a sites usability is often overlooked and in my opinion it is one of the most crucial points to the long term success of any business planning to make an impact on the online market. By reducing the amount of thinking evolved for a visitor to use your site you greatly increase the probability that it will result in a sale.

16 Nov

23 Insights from Studies of Eye-Tracking