Many organisations struggle to grow because they’re recycling online strategies that no longer connect with tech-savvy users. Do you fall into this trap? It’s vital that you examine your approach, to make sure it adapts to the rapidly evolving digital sphere. Taking steps that put you on the same path as your audience is the best way to attract loyal consumers. Business owners want their website...
Read More$86. Distilled to a dollar value, $86 is the average amount of money that a typical Australian romantic might spend on their loved one on Valentine’s Day in 2015. According to research giants IBISWorld, Aussies will part with nearly $800 million in this season of hearts. It represents a growth in total spend of almost 2% compared to 2014, and a net increase of over $13 million...
Read MoreYou've created a new website or you have a website, but you haven't been able to figure out why it's not performing the way it should. You can't figure out why people are leaving the cart, or why they are visiting page X when you've made so much effort to direct them to page Y. Have you ever thought about asking your users directly? It sounds so...
Read More"You shouldn't have that there" - UI Designer "But we need it to sell ourselves!" - Client Design is like fashion. Trends get picked up and carried across to our own websites, and some of them are great as they take user experience into consideration: large text, responsive designs, flat colours, fixed header bars, and large photographs. But unfortunately, some trends, like the dreaded horrible scrolling banners, serve...
Read MoreSo you have a website, and you want more people to enquire with you. What are your methods? Do you use the new inquiry form, live chat or do you stick to the trusty telephone? The telephone, as traditional as it is, is still a powerful way to obtain new customers because customers who come through are: Interested in your service - after all they made the...
Read MoreIn the spirit of Easter, let's take a look the some of the favourite tricks and hacks found in Google products in the past few years. Google loves to drop cultural references and humourous anecdotes for users to find amongst search results, here are some of the most entertaining things Google have implemented in their projects. 1. Search for "the loneliest number" A text search for "the loneliest...
Read MoreOn February 24, one of the greatest entrepreneurs of our time was born. His name was Steve Jobs. In addition to being an excellent entrepreneur, he has also been labelled as: 'The World's Greatest Corporate Story teller" - Forbes Magazine And it's not hard to see why. His keynote presentations have attracted thousands of views on YouTube and he is constantly modeled upon by other leaders. While doing a little research about presentation skills...
Read MoreThe money is in the list, right? That’s what everyone says you need to do… build a list and then sell them some stuff? Why then, do so many businesses have a list of names and email addresses full of people who won't buy? That’s the million dollar question! Here's how traditional "list building" works: Get a lot of prospects to come to your website (or “Squeeze page” as us...
Read MoreSam Kekovich has courted controversy throughout his career as an Aussie Rules player and then as a media personality but his notoriety and ability to poke fun at himself has been used to the advantage of the Australian lamb industry. With lamb sales lagging, Meat & Livestock Australia (MLA) were in need of inspiration and found it with Kekovich. Together, MLA and the tough, rugged...
Read MoreDear Online Marketer: Does your IT department hide from you when you want them to implement yet another new website tracking code? Does IT think that tracking codes are a low priority, or that installing them will break the website, so you have to wait for weeks or even months before anything gets done? And have you lost important data and delayed key marketing decisions...
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