Industry News

Google has just launched (albeit quietly) another initiative aimed at further delving into web users' browing habits, with the introduction of Screenwise. This is what the search engine company has to say to would-be participants in this new opt-in program: You'll add a browser extension that will share with Google the sites you visit and how you use them. What we learn from you, and others...

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Many companies have already created Facebook fanpages for their products and services to engage in real-time discussions and updates with potential customers, drive traffic to their Facebook profile or website, and improve brand trust through social media interactivity. If you are a Facebook Page administrator, there are Facebook Insight Tools available to monitor the trends and metrics around your page content and how it is performing in...

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Google made a whopping $37.9billion in revenues over 2011, with 96% of that revenue generating from advertising, despite revenue falling $300 million short of analyst expectations for the final quarter.   Top 5 Industries That Spent the Most on Google Ads 2011 Finance & Insurance - $4.0 billion Retailers & General Merchandise - $2.8 billion Travel & Tourism - $2.4 billion Jobs & Education - $2.2 billion Home & Garden - $2.1...

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You may have heard about Google’s launch of Search Plus Your World last week, which sent spasms of outrage, delight and fear through the online marketing world. Or you may not have. Australian Google users aren’t yet affected by this controversial new update to Google’s search results, which is currently in the middle of a global rollout. When Search+ (let’s call it that for short) does...

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Are you tired of trying to explain to your stiff-necked, old school marketing team that the Internet is kind of a big deal? To be abundantly clear, I'm not talking about having a website. Nearly every company has a website. Your 12 year old daughter has a website. A website does not equal a marketing plan. Resistance to Internet marketing is what I think of as a...

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Remember last year when Yahoo and Microsoft announced they had formed the Search Alliance to take on Google? One of the deals struck was that eventually all of Yahoo's search platforms would be either integrated with or powered by Microsoft's search engine, Bing. From the Yahoo! Search blog: Yahoo! has completed the algorithmic transition to Bing in all global markets (except Korea), across desktop and mobile, for all Yahoo! and...

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Today Google announced SSL Search has been made the default search option for users signed into Google (https://www.google.com.au), in order to better protect user privacy. For those not familiar with SSL (Secure Socket Layer), it is an encrypted connection between you (the client) and a server. SSL is denoted by https:// in the URL of a website instead of http://, and is commonly seen on E-Commerce check-out...

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One of the funny things about Google is their ability to release awesome things for public consumption without the majority of their audience being aware of it. Take Google Labs for example, a testing ground Google has used over the years to get usability feedback from the online community. Labs is now unfortunately being phased out, despite its contribution to Personalised Search and many other...

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  The team at E-Web Marketing would like to offer congratulations to our client Bing Lee, who have been selected as a finalist for the Best Multichannel Retailer category at the 2nd annual Online Retail Industry Awards. We are thrilled that the success of Bing Lee’s online electronics store, supported by their integrated online marketing campaign, has lead to their recognition as a leader in the...

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