Industry News

Eight months after making one of their most strategic purchases in the travel industry, Google have revealed a service that has them strategically placed to put all travel-related websites and hotel finders out of business. In October 2010, Google purchased ITA, the company that held over 65% of all flight and travel information that agencies used to help plan trips for consumers. Speculation and controversy were rife...

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Thought that Google rules the world? Apparently not.  In China, the search engine Baidu controls around 80% of the search market. And Google? A mere 19%.  That is because Google abandoned their attempt to do serious business in China last year. Google's reasoning was that the Chinese government's extreme level of online state censorship violated their company ethics and goal to share information openly worldwide.  Now, Microsoft's search engine Bing has stepped up...

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Since the majority of us go on Google everyday, I guess we all realised the look of the homepage has changed recently.  The navigation bar has become a dark grey, standing out from the page.  All the links are either at the bottom or top of the page to give it a cleaner look. [caption id="attachment_3920" align="alignnone" width="300" caption="Google 2011"][/caption] Why has it been changed? Google is wanting to improve the...

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Have you ever wanted to search for a certain picture, but can't find the right words to describe it? Google Images may be able to help. You can discover all sorts of content relating to a specific image, whether you find it online or upload it from your own computer. So how do you do this? It's an amazingly easy process! Drag and drop an image from your computer or the...

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All over the tech world last night news spread that Microsoft has purchased Skype for approximately 8.5 billion US Dollars. The purchase came over and above other suspicions that Skype was also in talks with Facebook and Google. Microsoft Inc. announced that it will be paying approximately $8.5 billion to amalgamate Skype Technologies SA into their business model. The move was justified as to prevent other companies...

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More and more Australians shop online. How convenient would it be, if Google Shopping was in Australia?! Now is the time! Google is delighted to announce that Google Shopping is available in Australia. Google Shopping - What is it? Google Shopping is a product search engine- it helps users search for product information online, allows you to compare prices, and also find a retailer where you can make the purchase from. Why...

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Yet another new tool has been introduced by Google.  Google is constantly creating tools that are aimed at benefiting the user, and are definitely makeing them more and more user friendly. So what has Google got installed for us now?  Those with Internet Explorer 7 and 8 (those who aren't already on IE9) can now use and experience the same functions a Chrome user can! The...

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Like all things, marketing has changed over the last 5 to 10 years. The typical marketing campaigns of yesteryear involved a mix of TV, print, radio and outdoor (for those that could afford it). There were also phone directories, direct mail, catalogs and posters. Today, the way that customers are looking for products has dramatically changed. Research shows that 98% of consumers use an online search engine when they are...

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Once a week or so I watch the Google Webmaster channel on YouTube. Today I found a video that interested me, featuring Google's own Matt Cutts. I hope you find it valuable as well - check it out here: Google Webmaster YouTube Channel. A question was asked about what to focus a company’s web strategy on in 2011. Cutts responded with 4 points, 3 of which I...

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In a previous post last year, I wrote about the Google Ad Preview Tool and how it is a great tool to check up on your live ads without negatively affecting your PPC data. For a quick AdWords terminology refresh: Ad Preview Tool allows an advertiser to view live AdWords PPC campaign ads without affecting the data of impressions, clicks, Click Through Rate (CTR) and Quality Score (QS). Ad Diagnosis Tool allows an advertiser...

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