Mobile Marketing

In the past week there have been so many developments in the mobile space that I am unable to keep up with all the news streaming into my RSS reader, Google+ Sparks and Twitter lists. In particular, I was captivated by three articles written about the fact that mobile commerce is on the rise. The first article I read on the subject came from Power Retail, which shared that 66% of...

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As mentioned in my previous post on mobilising businesses, Near Field Communication (NFC) is well under way to becoming more mainstream and accessible to most consumers. Google, Mastercard and Citibank have announced that they will be joining forces to create an application for the next Google Nexus S device, and future NFC enabled devices running Android. The application would provide merchants with more consumer information, allowing...

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Last week I spoke about 4 technological advances that you should consider when you mobilise your business - all held in the palm of your hands. They were: 1) GPS 2) NFC 3) Bluetooth 4) Digital Camera I want to focus on the very last one, the humble digital camera, and show you how it can be used effectively with a QR code. A brief history on the QR...

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Smart phones these days play a pivotal role in our everyday lives, regardless of who we are or what we do. Do you operate a business from home? Wait, WiMo7 should get that spread sheet or word document open. Checking management emails? Thank you BlackBerry. Searching for the nearest restaurant and need directions? Google Android will give you recommendations as well as step by step...

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The latest news release from City A.M has rumours that HTC, the world's premier developer of Google's Android OS phones, is going to be showcasing not one, but two Facebook branded phones. The phones will operate on a tweaked version of the Android OS, and will most likely contain the functionality to incorporate Facebook messages, chat, and the ability to call your friends. With this knowledge,...

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Mobile advertising is the way of the future, according to recent reports from US research companies Pew and ABI. With increasing numbers of consumers turning to mobile devices capable of full wireless connectivity, and mobile networks and web browsers becoming progressively more refined, industry analysts are predicting that a boom in mobile advertising is not far off. Studies conducted in May and June this year indicate...

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Savvy store owners in the US are getting with the digital times and implementing mobile loyalty card programs for their customers. A range of new mobile apps are allowing retailers to trade in cardboard and stamps for tracking purchases directly through their customer’s cell phones. I can’t wait for this concept to pick up in Australia. Imagine a world where you don’t have spend an uncomfortable...

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A recent survey has suggested that internet marketers need to focus more on the mobile marketing sector. Although hardly revolutionary thoughts, the actual numbers to come out of this report are very interesting. According to the survey, here are the numbers: -    41% of Internet marketing companies do not have plans in place for mobile marketing for the upcoming year -    Social networking use has climbed from 23...

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It has been predicted that mobile search revenue from ads could reach $4.8 Billion within the next 5 years. Juniper Research has announced that revenue could approach this mark by 2013. The report also predicts that advertisers will be drawn to local search with 40% of ad spending taking place on mobiles in the near future. The cost of accessing the internet via mobile at the...

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Nokia, the worlds largest mobile phone maker from Finland have introduced the ability to have Google search on four of its new handsets.Nokia utilise a custom search function they have created, which will now have the power of Google backing it. In 2007, Nokia released the N95 mobile device which was the first in its class to support Google's YouTube video sharing, this indicates a history...

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