Mobile Marketing

CNET News.com reports that movie rental chain Blockbuster is in talks with all the major mobile phone makers about partnerships aimed at making it easier for consumers to watch movies on the go. "We're talking with virtually all of the major manufacturers about the opportunity to provide greater mobility and convenience," Chief Executive James Keyes said on Tuesday. Blockbuster is looking for new ways to expand...

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Google’s recent announcement that it is building an open source operating system for mobile devices has been receiving a lot of attention in the press of late but Yahoo! too is scheming their own action plan. Executive vice president of Yahoo’s Connected Life division Marco Boerries is racing to lock down phone distribution deals that could deliver hundreds of millions of advertising customers before Google’s own mobile strategy ever takes wing.

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