Pay Per Click (PPC)

25th March 2010 was one of the most important dates in the history of Google AdWords. Aitan Weinberg, then the Senior Product Manager at Google, announced the birth of Remarketing, which gave advertisers the ability to re-market products and services to people abandoning their websites without taking any desired actions (purchase, enquiry, sign-up, etc). Two and a half years later, and thousands of advertisers are now using...

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Way back in February this year, Google announced that AdWords was trialing enhanced paid site links. Ads with site links have been shown to have around a 30% higher CTR than those without, so this was a logical next step. So how do Enhanced Site Links work? Traditional site links appear as shown below. These are manually entered and allow the searcher to be directed to a...

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Do you target a large number of location-based keywords in your PPC campaign? If so, recent changes to geo-targeting options in the US may be right up your alley when they hit our shores (watch this space). Post Code Targeting Expanded to Canada In the past it has only been possibly to target users down to a city level, however on April 5th Google announced the launch...

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Google has been revamping the AdWords interface over the past several months, with the result that now all Display buying options are accessible from a single place. This change makes managing Display campaigns easier for advertisers in the one place for ease of management. With the aim of getting advertisers to invest more in Display, Google will soon be taking this a step further by introducing a...

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Last year the world's biggest ad network and most popular video community joined forces to combine the powers of online advertising and rich media engagement in Google AdWords for Video. This platform enables you to easily manage your video ads on YouTube and the Google Display Network. Best of all, you only pay for the ones that actually get watched. Here is a short clip introducing Google...

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  What is Google Remarketing, and how can it help enhance your web presence and increase your conversions online? If you’re not already taking advantage of this nifty feature in your paid search advertising, you may be missing out on easy sales pickings. Overview Google Remarketing creates repeat opportunities to capture conversions from visitors who left your website without making a purchase or enquiry. When you’re running a...

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Paid search engine ads drive not only online sales, but in-store sales as well, according to a recent study by marketing analytics platform RevTrax. Summary The study covered millions of transactions conducted over a 2 year period across hundreds of merchant outlets, focusing on purchases generated from paid search ads. When a paid search ad was showed to a consumer, it led to a printable or mobile landing page with a unique...

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As you may know, mobile search is growing, and it is growing fast. Mobile searches have quadrupled since 2010. Moreover, 50% of mobile searches lead to purchase, either online or in store. In the Australian market, 26% of smartphone users have made a purchase over their devices. More and more people are doing mobile searches for information, get directions, price comparisons, read reviews and buy online.  We...

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Negative keywords are a core component of a successful PPC campaign. By including the right negative keywords to better target your audience, you will generate more qualified traffic, increase your Click through Rate, and therefore lower your Cost per Click. However, if used incorrectly, negative keywords can deprive your website of a huge amount of relevant traffic. Negative Keywords Checklist For those of you managing your PPC inhouse, I've put together a checklist...

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The Geographic Performance Report allows you to look at your campaign's performance in different geographic regions. You can access it in the Google AdWords interface under the Dimensions tab. You can break down the report data by Country, Region and Town/City. You can also customise the information you want to see for each region: Impressions, Click Though Rate, Clicks, Conversions, etc. How to use the report information The Geographic Performance Report...

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