Pay Per Click (PPC)

If you have a location-based business, or a business with multiple area branches, you'll know how crucial location targeting is for the success of your Pay Per Click campaigns. Ready for some good news? Location targeting became easier today, with Google's update to the Location Targeting Settings in AdWords: the location targeting feature is now connected to Google Maps! Discover Location Easily So let's look around inside the spruced-up AdWords interface. As...

To compliment the recently released feature 'Top vs. Side' reporting, 'Top of the Page Bid' is now available to all AdWords advertisers. The new feature aims to provide additional assistance in making educated decisions for optimising your PPC campaign. Google states: The top of page bid estimate is intended to give you greater insight with which to plan your bidding strategy. Meeting your top of page bid estimate is not...

Google announced last week they will now be reviewing paused ads in Google AdWords in the same way they currently review active ads to "improve users experience; eliminate unnecessary delays in getting your ads approved and ultimately enhance ability to plan and manage campaigns". What does this mean for you? According to Google, the change will shorten any delays in getting your ads approved. You can write ads you would potentially be interested...

A common question we are asked about Paid Search is whether a business should attempt bidding on keywords which target your own brand name. One argument is that if you’re not bidding on your brand keywords, but your competitors are, then you could potentially be losing out on qualified traffic. On the other hand, the idea of paying for ads on your brand name, when it is...