Pay Per Click (PPC)

Google launched the new feature AdWords Express early last week. Express is being promoted by Google as a simplified and easier version of AdWords for small business owners wanting to be found in the paid search results. Google claims that setting up your account in AdWords Express will only take 5 minutes. Only basic information is needed, such as your business category, ad headling and description, budget, and selecting to send...

26 Jul

Top 20 Most Expensive Keyword Categories in Google AdWords

Not surprisingly, Google have announced a killer last quarter, and raked in a total of $32.2 billion in revenue over the last year. 97% of that revenue comes from from their online advertising platforms, with AdWords being the biggest source of income. Larry Kim, Google's Word Stream Founder and Chief Technology Officer, shared the search company's research into the keyword categories that fuel Google's market domination of Pay-Per-Click advertising - and...

12 Jul

Domain Names in Google AdWords Headlines

Google are continually making small tests and tweaks to various features in AdWords. The most recent update has been the addition of a site's display URL in the headline of an ad. Google believes this new headline feature will further increase the Click Through Rate (CTR) of ads. The ad headline can now also be up to 68 characters long, which is quite a change from...

05 Jul

Interest Categories for Google Display Network

Google has released a new feature in AdWords Display Network, which allows advertisers to better target audiences based on interests. Interest categories were in beta since March 2009, and have finally be made available for all AdWords Advertisers. Currently, there are over 1,000 interest categories an advertiser can select, meaning that as an advertiser you can ensure that your ads are showing to the most...

28 Jun

New Google Display Features

Google have announced a few new tools and features for the Google AdWords Display Network. These features will allow you to further track, measure, and review different aspects of your PPC data, enabling you to make informed decisions on how to better run your campaign. Relative Click Through Rate (CTR) A relative CTR will show how your ads perform compared to other ads running in the same...

21 Jun

New Google AdWords Feature – Embedded Sitelinks

Google have released a new feature within AdWords. Embedded sitelinks link portions of your text ads to different pages on your website. As you can see in the above picture, the new feature will appear as hyperlinks in the text of your ad. Google says the advantage of embedded sitelinks to you as an advertiser is that it will encourage more users to click on your ad. For users, they'll...

16 Jun

Running a Remarketing Campaign

How many times have you researched something you have wanted to purchase in multiple websites? How did you come to your end decision? Was it price, quality, or something else that you couldn’t put your finger on? You may not realise it, but a company conducting remarketing may have been that thing you couldn’t put your finger on, and the thing that lead to ultimate your purchase decision. What...

08 Jun

Where Are My Calls Coming From?

Do you know which marketing campaign is generating you the most phone calls? Are you getting a return on your investments? To ensure you are making the most out of your marketing campaigns, tracking is very important. So what is an effective way of tracking your marketing campaigns? Yesterday I was talking to my client, and asked her how many calls she had received over the last month, and...

08 Jun

Target Your Facebook Ads to Specific Occupations or Industries