Pay Per Click (PPC)

A number of articles were released last week bringing attention to the rise in click fraud. It was claimed that the amount of fraud was accumulating up to as much as 10% of all paid search revenue. These articles caused significant concern among many people using Pay Per Click for their online marketing campaigns, with the question of “Am I being scammed by click fraud?” being...

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Have you ever wanted to know what your competitors were up to on the internet? With traditional marketing, it's a lot easier to see and hear what your competitors are doing - just keep an eye on the television and magazines. With online however, there are hundreds of mediums that marketers are using, making it a highly involved task to accurately track everything going on in your industry. What Runs Where? The...

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Earlier this month, AdWords Editor Version 9.0 was released. AdWords Editor is a tool that allows you to manage your PPC campaign more effectively via free-to-download desktop software. Version 9.0 has made improvements to some existing functionalities as well as adding in new features. Full support for Ad Sitelinks The new version allows you to manage sitelinks via download/upload to your account: making edits, checking changes and importing/exporting. Improved and...

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It's been brought to my attention by the folks over at Search Engine Watch that Google's AdWords ad headlines are now including the URLs of the domain hosting the landing page. This I had to check for myself because Google does not always implement changes across all search results, however, lo and behold, after I performed a quick search myself this is what came up: [caption id="attachment_3623" align="alignleft" width="462"...

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Google announced last month that by early May you will no longer have the option/preference of bidding for a particular position in AdWords. Without position preference enabled, your default AdWords position is determined by your Quality Score and maximum keyword bid. Why? In the official Google AdWords blog, no specific reason was given for the decision to retire position preference. It was stated in the AdWords Help Centre that not many people used...

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Based on Google's latest Adwords policy announcement, websites that require payment, such as personal or financial information for web users, they will be adding three new requirements. 1. Clear, accessible disclosure before visitors submit personal information The existing policy requires your website to clearly describe how any personal information you solicit will be used. Soon, we’ll require that the description must also be easily accessible before visitors...

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How awesome would it be for Google Advertisers to be able to show their products and prices to potential clients before they land on the website? Well, fortunately Google thought about how to make this a reality with the release of Google Product Extensions within the Australian market in May. What is it? Product extension is a Google feature that links Google AdWords with the Google Merchant Centre....

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Google is currently testing extensions on the highlighted blue headings on sponsored link ad lines. These current testings are appearing in the top three ad positions resulting in longer headlines (as seen below): before after As you can see in the above picture, the first ad has a shorter blue heading compared to the second picture which is longer. In the second ad, the first line description is shorter and the...

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Meet the latest advertising initiative from the world's largest search engine: Google Boost. Available in the US since late last year, Google Boost is now rolling out in Australia. The new feature dynamically integrates Google AdWords (Pay Per Click Advertising) ads with Google Maps, adding paid to organic within Location Based Search. As seen in the above picture, and possibly also in various Google searches recently, a...

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Google's AdWords search advertising platform has rolled out a new uniform display for the URLs of its Pay-per-Click ads, changing how they appear to users of the Search Network. The change means that the capitalisation of letters within display URLs is no longer supported. Advertisers previously had the option of displaying their ad URLs in the following format: www.SydneyDentistOnline.com The new format would render this URL as: www.sydneydentistonline.com Word from the official Google...

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