Pay Per Click (PPC)

The Ad Preview Tool from Google allows advertisers to view their Adwords PPC campaign ads, without affecting the  Click Through Rate (CTR) and Quality Score (QS). Many advertisers who are new to running a PPC Campaign do not realise that searching constantly on Google to see if and when their ads are appearing has a negative impact on the CTR and Quality Score. Why? Every time a PPC ad is...

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Google has released a beta version of a new feature within AdWords. Call Metrics is designed with the aim of allowing those advertisers running PPC with Google to track and measure the number of calls generated by their AdWords campaigns. Trying to determine the true number of enquiries or conversions from a PPC campaign is always a challenge. Traditionally, advertisers need to ask very specific and...

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A word of warning to those trying to run their PPC campaigns: this month Google AdWords has been experiencing another Quality Score bug. This is reminiscent of another Quality Score bug that occurred in October. In fact, it was initially thought by some that the current bug was merely a recurrence of the previous one. The Google team even posted information to that effect in the...

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Google has launched the beta version of Remarketing to Adwords advertisers. This will allow businesses to reach the right audience more often and hence help businesses achieve their goals. How Remarketing Works Adwords advertisers can serve their ads to users based on their past interaction with a website. This is based on audiences that have browsed on websites within the Google content network. Customised ads can then...

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With the launch of Instant, Google have undoubtedly changed the search experience and the way users interact with the search queries. So what happens if you’re bidding on a keyword Google suggests? Let’s use an example: Say I am a provider of package holidays and I have been bidding on the keyword ‘holiday’ to generate a large amount of exposure. I start to type in the word...

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When running an Adwords campaign ongoing testing is an essential process to continuously improve performance. In the past A / B testing has only been possible by manually running combinations of changes over different time periods. This process is inherently flawed by the fact that it was impossible to completely attribute differences in campaign performance to the changes made, as they could also be a...

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For a long time advertisers have struggled with the great amount, but potentially low quality traffic associated with ‘Broad Match’ keywords. With the introduction of the ‘Broad Match Modifier’ (BMM) the days of puzzling over a search query report trying to work out the tenuous link between a search that triggered your ad and your keywords could be a thing of the past.  The BMM...

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Google announced last week they have re-named and created a new “umbrella name” for the previously known AdWords Pay Per Click (PPC) Advertising stream, the Content Network, to the Display Network. The Display Network will incorporate Google’s Adsense, Ad Exchange, You Tube, Google Finance, Gmail, Google Maps and Blogger properties under the new ad platform name. It will also compromise millions of Web video, gaming and...

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