Pay Per Click (PPC)

Google Adwords has always provided a wealth of information to advertisers, however until now advertisers have been unable to directly compare their performance against that of their competitors. Now all this is changing with Google introducing the 'analyse competition' feature . This feature looks at your Adwords account activity over a period of 14 days. By matching keywords, landing page text and ad text against Google...

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Many of us use Facebook, Twitter and Linkedin, and many of us also look for job opportunities online.  Sites like Mycareer and Seek have a huge database of client's and would be thought of by myself and many others as the number 1 place to look for a new job. What the large majority of the online population don’t do, is left field of the norm, but quite...

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Twitter launched its ‘Promoted Tweets’ advertising system earlier this month, in a long-expected move by the staggeringly popular micro-blogging platform to attempt to monetise the global reach of its information exchange service. The system is similar to Google AdWords: keywords receive bids from advertisers, and if successful, the advertiser’s ad is triggered as a ‘Sponsored Tweet’ when that keyword is typed into Twitter’s search field. How...

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Yahoo has followed in the footsteps of Google and released a new tool that gives users the ability to control what targeted ads they receive. The beta launch of the new tool, named Ad Interest Manager, was rolled out on Monday in response to lawmakers and privacy groups putting increased pressure on online advertising networks to hand users more control on the personal data that...

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In the attempt of providing users with the most useful results, Google has been rolling out different types of Pay-Per-Click Ads.  These not only include normal text but also support the user with further informative elements such as videos, maps, links and even images with prices for specific products. Ad Sitelinks, Local Extensions, Products Extensions, Ads with video support feature and Comparison Ads are amongst the...

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From today, Google has started testing a new AdWords feature that is currently available to a selective few in the US called AdWords Comparison Ads. It allows users to compare multiple, relevant offers within your sponsored link on Google. Even though AdWords uses a number of things to show relevant ads to users when they send through a search query, sometimes the ads aren't targeted...

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Big news recently as a US click fraud monitoring firm, Anchor Intelligence uncovered one of the largest ever click fraud rings originating from China. According to Business Wire reports: Anchor Intelligence has identified and eliminated over 200 click fraud rings involving at least five million distinct IP addresses with the help of its partners and clients. By identifying suspicious overlaps in audience segments and behaviors across its...

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If you haven't already checked your email, last night you would have received an email from Google AdWords, telling you that you have at least 30 days before they permanently switch over the current interface to a new version that has been designed to make life easier for you. If you are like many out there that have been working with the current AdWords interface and...

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Google is keen to help SME's with their online marketing exposure during the economic downturn. What does this mean for your business? The Google campaign known as the "small business stimulus" is to provide SME's with a $75 budget to run their own Pay Per Click Ad campaign. Google's general manager Karim Temsamani states: "Clearly search is a very important part of Google's products, and we're putting resources into...

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