Pay Per Click (PPC)

The incidence of click fraud has reduced to 16 percent of all clicks industrywide in the second quarter; this is down from 16.2 percent. Even though it has dropped, the figure is still a significantly high number and remains a concern for search advertising businesses along with Google, which owes much of its success to pay-per-click (PPC). ...

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When someone says “geo-targeting”, we think of targeting a region and having your product/service being advertised for the searches in that area only. In turn, limiting your focus area to fewer clicks to more qualified users. But Yahoo! Search Marketing has implemented a new feature that will bring more traffic to your site.

Previously when you wanted to target United States, you had to either select the entire market – both the U.S. and Canada – or individually select each of the 50 states. Now you have the ability to pinpoint your market!

… some advertisers need even more focus, especially in more populous regions. Yahoo! now lets you zoom in on targeted cities and, in a beta feature, ZIP codes as well.

Yahoo! SM Geo-Targeting

In July 2005, Google introduced minimum bids for keywords based on their Quality Score. And since then there have been further improvements; the inclusion of landing page quality and landing page load time as factors in Google’s Quality Score.

In the coming weeks, Google is set to unleash further improvements to Quality Score based on feedback from advertisers:

  • Quality Score will now be more accurate because it will be calculated at the time of each search query
  • Keywords will no longer be marked ‘inactive for search’
  • ‘First page bid’ will replace ‘minimum bid’ in your account
  • What does each of these changes mean to your PPC campaign?

    Google has added a new feature to their keyword suggestion tool where advertisers can now find out roughly how many users a searching for a key term. This is a significant update because it gives advertisers hard data to work with when managing their search engine marketing campaigns.  This is a good move for Google, considering Yahoo had recently ceased the Overture keyword suggestion tool. For more info on...

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    As posted by Stephen Shankland, Google are preparing to overhaul the iGoogle interface to integrate ads under iGoogle's "canvas view". This opens the window for the canvas view to be monetized with ads. Not everyone will be able to advertise on this new arena, and certain types of ads will not be allowed. Which type of ads are unknown at this time. "Ads will be limited...

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    Google has been beta testing Google TV Ads since last June and has now officially opened up to all U.S. AdWords advertisers. To celebrate and promote the launch, Google has said that for a limited time they will cover the cost of creating the Ads up to the sum of $2000. This seems like a pittance, however by way of the Google Ad Creation Marketplace...

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