The incidence of click fraud has reduced to 16 percent of all clicks industrywide in the second quarter; this is down from 16.2 percent. Even though it has dropped, the figure is still a significantly high number and remains a concern for search advertising businesses along with Google, which owes much of its success to pay-per-click (PPC). ...
Read MoreWhen someone says “geo-targeting”, we think of targeting a region and having your product/service being advertised for the searches in that area only. In turn, limiting your focus area to fewer clicks to more qualified users. But Yahoo! Search Marketing has implemented a new feature that will bring more traffic to your site.
Previously when you wanted to target United States, you had to either select the entire market – both the U.S. and Canada – or individually select each of the 50 states. Now you have the ability to pinpoint your market!
… some advertisers need even more focus, especially in more populous regions. Yahoo! now lets you zoom in on targeted cities and, in a beta feature, ZIP codes as well.
In July 2005, Google introduced minimum bids for keywords based on their Quality Score. And since then there have been further improvements; the inclusion of landing page quality and landing page load time as factors in Google’s Quality Score.
In the coming weeks, Google is set to unleash further improvements to Quality Score based on feedback from advertisers:
Quality Score will now be more accurate because it will be calculated at the time of each search query Keywords will no longer be marked ‘inactive for search’ ‘First page bid’ will replace ‘minimum bid’ in your account
What does each of these changes mean to your PPC campaign?
The past few months has seen Yahoo! in a spin when Microsoft made an unsolicited bid for the company. But they are now preparing to unleash their new company-saving ad system, which is said to become a one-stop shop for selling and buying ads across the Web. Formerly known as "Amp," ...
Read MoreGoogle has added a new feature to their keyword suggestion tool where advertisers can now find out roughly how many users a searching for a key term. This is a significant update because it gives advertisers hard data to work with when managing their search engine marketing campaigns. This is a good move for Google, considering Yahoo had recently ceased the Overture keyword suggestion tool. For more info on...
Read MoreAs posted by Stephen Shankland, Google are preparing to overhaul the iGoogle interface to integrate ads under iGoogle's "canvas view". This opens the window for the canvas view to be monetized with ads. Not everyone will be able to advertise on this new arena, and certain types of ads will not be allowed. Which type of ads are unknown at this time. "Ads will be limited...
Read MoreGoogle has been beta testing Google TV Ads since last June and has now officially opened up to all U.S. AdWords advertisers. To celebrate and promote the launch, Google has said that for a limited time they will cover the cost of creating the Ads up to the sum of $2000. This seems like a pittance, however by way of the Google Ad Creation Marketplace...
Read MoreI came across a great little clip from YouTube in a post on Exposedseo.com in which a rapstar in the making by the name of Poetic Prophet raps about the basics of starting a PPC campaign. Very entertaining and educational also - check it out below! ...
Read MoreIn the past, Google have used Quality Score to determine which ads are more relevant for the searcher by surveying not only the way the ad is written but the kind of content found on the landing pages.
E-Web Marketing had the pleasure of attending Google’s Geek Night last week and learnt some new up and coming ‘mash-up’ projects that Google will be testing and very soon implementing.
